| title | Nustory Project |
|---|---|
| subtitle | Brand marketing in the era of AI |
| layout | page |
| show_sidebar | false |
Welcome to the Nustory Marketing Innovation Lab, where you can explore strategies for infusing AI into marketing. The lab is built on principles of Open Innovation and is a collaboration between business and academia with the goal of advancing the field and building skills.
Nustory runs academic projects which pair business and marketing students with non-profits over semester-long engagements with hands-on learning.
AI for Marketing - Background on the value of adding AI to marketing, across strategy, execution, operations, and analysis.
Getting started with prompt design - How you can control Generative AI systems using text inputs.
Summarizing text with AI - How to use AI tools to quickly summarize lengthy transcripts.
Empathy mapping for interviews - Using the empathy map framework as a guide in customer interviews.
Creating personas with AI - How to approach market segmentation and the building of customer representations.
Writing with AI - Tips on creating blogs and other external-facing marketing assets with AI.
The Nustory Project outline - The typical 10-week project to help an organization inject AI into its marketing.