I'm going to aggregate the feedback here in one post - some seems like they are coming to a bit of a consensus.

I feel like the colors of the second one in conjunction with the type and logo of the first one would be a really solid winner -- I'm definitely partial to orange and red myself. Unfortunately, no Illustrator for me, only Photoshop, so I can't present a spin.

Dribbble 2 3:

Would be interesting to use Source Sans Pro using this style

I'd like the most this shape and font, but with your alternative orange colour scheme.
Also, maybe justifying the text centrally and placing the shape on the top of it would work even better. Having 'Open Source' and 'Design' in separate lines doesn't look very harmonious.

Email from Shawn Cheris (Design Manager, Brand + Icons at Adobe):

So first… why the pen nib? I'm not sure what it communicates about either openness or design. Unless you're making a specific reference to writing, hand-lettering or old-timeyness, it's kind of an odd metaphor (and one that's been used to death for the afore-mentioned circumstances).I'd probably forget about execution for a minute and get back to concept. Think about overlaps in metaphor ("open" + "design") and all the variations on those ideas ("open" = collaboration, feedback, iteration. "design" = formality, process, grid, classical design elements).

Formal comments:

I would definitely ditch the outline stroke version (or an outline stroke like that on just about anything). It's way too busy.

The kerning in all three lockups needs major love.

Pigeon Script (is that the font on the salmon colored one?) is extremely awkward and draws way to much attention to itself. It looks unintentional, like Illustrator auto-trace. Unless your intent is to say that Open Source Design is awkward and haphazardly assembled, I'd dump it for something a little more simple.

The kerning in the other two (Futura and Open Sans) both need serious love. The letters in Source Sans Pro are all crashing into each other (look at "urce" vs. "Open"… they're from two different worlds). Track that out and turn on optical kerning if you haven't already.

Same friend, different email.

The circle form is an easy one to play in. You can knock a lot of shapes out of it and have it still hold together. I'm not sure how much you feel the need to match up to that logo [he's talking about the open source initiative logo], but there's a lot of ways to get there. (though the logo and the strokes and all are kinda clunky)

I think the metaphors that most communicates design are grid and type. Doing something with grids could work. Or pixels, which are a kind of grid. Or a grid that turns into pixels. Or a stylized D for Design (maybe cheesy). Maybe something that speaks to digital design like bezier curve / handles? When I do stuff like this I try to spend an hour or two making spider diagrams.

OSD as an abbreviation / lockup is interesting, although only on its own (the O shape of the logo is supposed to be "Open" right?)

Branding #33

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