🚀 The complete free SEO platform. 150+ tools: site audits, rank tracking, keyword research, AI search visibility (ChatGPT · Perplexity · Gemini · AI Overviews), content briefs, backlinks, local SEO, white-label client reports, automations — all in one self-hosted app.
Replace ₹25,000–₹65,000/month ($300–$770) of SEO subscriptions with one MIT-licensed free tool. Own your data. Works with free AI keys (Gemini, Groq) — no paid APIs required.
Use cases: free seo tool · all in one seo · ahrefs alternative · semrush alternative · moz alternative · open source seo · self-hosted seo · rank tracker · keyword research · technical seo · local seo · AI search optimization (GEO) · LLM citation tracking · backlink checker · content brief generator · white-label client reports · SEO automation for freelancers and small agencies
⚡ Install · 💰 How much you save · 📸 Screenshots · 📦 Full feature list · 🔮 Coming soon · 🆘 Troubleshooting · ❓ FAQ · 📜 License
A typical SEO professional pays ₹25,000-₹45,000 per month ($300-$540) for tools. This one replaces all of them — for ₹0.
| Tool you're paying for | What it does | Cost / month |
|---|---|---|
| Semrush Pro | Keyword research, rank tracking, audits | ₹11,700 ($140) |
| Surfer SEO Essential | Content briefs, content score | ₹7,400 ($89) |
| BrightLocal Single | Local SEO, citation tracking | ₹3,300 ($39) |
| Frase | AI content writer | ₹3,800 ($45) |
| ChatGPT Plus | AI assistant | ₹1,700 ($20) |
| TOTAL | ₹27,900 / month | |
| ₹3.35 lakh / year | ||
| This tool replaces all 5 | ₹0 / month ✅ |
| Tool | Cost / month |
|---|---|
| Ahrefs Lite | ₹10,800 ($129) |
| Semrush Pro | ₹11,700 ($140) |
| Surfer SEO Advanced | ₹18,300 ($219) |
| BrightLocal Multi | ₹6,600 ($79) |
| Frase Team | ₹9,600 ($115) |
| Reporting tool (AgencyAnalytics) | ₹6,300 ($75) |
| TOTAL | ₹63,300 / month |
| ₹7.6 lakh / year | |
| This tool replaces all 6 | ₹0 / month ✅ |
Prices accurate as of February 2026. Ahrefs / Semrush / Surfer publish official pricing on their sites — what you actually pay can be higher with add-ons (extra users, extra projects, AI credits).
You're not paying for the data. Google gives away the same data through their free APIs (Search Console, Analytics, PageSpeed, Trends, autocomplete). Ahrefs and Semrush charge you ₹10,000+/month to repackage what's already free. This tool just connects directly to the free sources.
No Git. No Node knowledge. No setup wizard. The installer auto-detects Docker / Node, finds a free port, runs migrations, builds for production, and opens your browser.
iwr -useb https://raw.githubusercontent.com/IamRamgarhia/SEO-Tool/main/install.ps1 | iexcurl -fsSL https://raw.githubusercontent.com/IamRamgarhia/SEO-Tool/main/install.sh | bashgit clone https://github.com/IamRamgarhia/SEO-Tool.git && cd seo
docker compose up -dOpen http://localhost:3000. That's it.
Real screens from the running app. No mockups, no marketing renders.
Every client gets a focused workspace with a 0-100 health score, today's priorities, daily-automation card, and one-click connections to Google Search Console + Analytics 4.
Filter by category or pin your favorites. Each tool is single-purpose and chainable — output of one feeds the next.
One chat for every SEO topic — the AI auto-focuses on the right specialty (technical, on-page, AI visibility, schema, local, hreflang, CWV, and 20+ more). Drop in an image for image-SEO analysis.
Generates ~1200-word SEO-optimized posts. Topic suggestions are pulled from your client's real Search Console data when connected.
Pick your platforms, set your budget, describe your audience — get a ready-to-paste funnel: awareness → consideration → conversion. Platform-specific ad copy with character limits respected.
The home view when you log in. Multi-client overview, today's priorities, and what changed since you were last here.
150+ tools across 14 SEO disciplines. Every category an SEO professional needs, all in one self-hosted app.
✅ Full-site crawler with 30+ on-page checks
✅ Core Web Vitals (PageSpeed Insights API + local Lighthouse)
✅ Schema.org validator + generator (Article, Product, LocalBusiness, FAQ, How-To, Review, Recipe, Event, Video, Course)
✅ Image optimization audit (WebP/AVIF conversion suggestions, alt-text gap finder)
✅ Broken-link finder + redirect-chain inspector
✅ Mixed-content detector + HTTPS / SSL audit
✅ Security headers (HSTS, CSP, X-Frame-Options, Permissions-Policy)
✅ Mobile-friendliness check + JavaScript-rendering check
✅ Hreflang validator + sitemap generator
✅ Robots.txt validator + generator
✅ Server-log analyzer (Nginx + Apache) — see what Googlebot, GPTBot, ClaudeBot actually crawl
✅ Issue severity classification (critical / high / medium / low) with Google-doc citations
✅ "Ignore" / "mark resolved" / "false positive" workflow
✅ Re-crawl single URL or section (no full re-crawl needed)
✅ Crawl history with diff between two audits
✅ Daily rank tracking — unlimited keywords
✅ Mobile vs desktop tracked separately
✅ City-level tracking (not just country) with map view
✅ Competitor rank tracking on the same dashboard
✅ SERP-feature presence (AI Overview, featured snippet, People Also Ask, video, image pack, FAQ)
✅ Historical SERP screenshots with diff view
✅ Striking-distance finder (positions 4-15, ready to push to page 1)
✅ Keyword cannibalization detector
✅ Headless-browser SERP scanner (no paid SERP API required)
✅ Bing Web Search API (free tier) + DuckDuckGo fallback
✅ Google autocomplete fan-out (no API key — public endpoint)
✅ People Also Ask extraction
✅ Related searches scraper
✅ Wikipedia entity research
✅ Reddit topic discovery
✅ YouTube keyword research (free 10k units/day)
✅ Search intent classifier (informational / navigational / transactional / commercial)
✅ Keyword clustering by topic + intent
✅ Difficulty estimate from SERP analysis
✅ CSV import / export + Google Sheets sync
✅ Keyword history with annotations on key dates
✅ AI-powered content brief generator (target length, headings, semantic keywords, PAA, competitor analysis, internal linking suggestions)
✅ Real-time content score (paste a draft, see what's missing)
✅ Content gap analysis vs competitors
✅ Content decay detector — pages losing traffic ranked by recovery value
✅ Editorial calendar with workflow (idea → outline → draft → review → published)
✅ Topic cluster builder with pillar/cluster visualization
✅ Content templates library (how-to, listicle, comparison, ultimate guide, case study)
✅ AI assistant — rewrite, expand, generate titles, optimize paragraphs
✅ Plagiarism + AI-content detector before publishing
✅ Image generation (Stable Diffusion local or BYO key)
✅ Backlink profile (GSC + Ahrefs Webmaster Tools — both free for verified sites)
✅ New backlinks earned alerts
✅ Lost backlinks with recovery priority
✅ Toxic-link heuristic flagging
✅ Disavow file generator
✅ Outreach hub: prospects, templates, sent, replied, won
✅ Link opportunities (competitor backlinks you don't have)
✅ Broken link building (find broken pages on sites linking to your topic)
✅ 314 curated backlink prospects across 50+ countries (built-in directory)
✅ Auto-detected + manually added competitor list
✅ SERP overlap (keywords they rank for that you do/don't)
✅ Content tracker (what they published recently)
✅ Backlink delta (new links they earned)
✅ Change monitoring (alert when they update key pages)
✅ SERP head-to-head with side-by-side screenshots
✅ Share of voice — % of tracked-keyword visibility yours vs theirs
Google AI Overviews now appear on 47% of commercial queries (Semrush AI Overview study, 2025). Gartner projects a 25% organic-traffic drop by 2028 (Gartner 2024 prediction). Most SEO tools haven't caught up. This one has.
✅ LLM mention tracker — weekly checks across ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews
✅ Citation analysis — when not cited, see who is (Reddit, Wikipedia, industry pubs)
✅ Reddit monitoring for brand + competitor mentions
✅ AI-bot crawl tracking from server logs (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot frequency)
✅ llms.txt manager (generate, validate, monitor — emerging web standard)
✅ robots.txt AI-bot policy builder (decide which AI bots to allow/block)
✅ AI Overview presence tracker per query
✅ Optimization suggestions (chunkable content, factual structure, citation-worthy formatting)
✅ GEO/AEO (Generative Engine Optimization / Answer Engine Optimization) tactics built-in
✅ Google Business Profile manager (direct GBP API integration)
✅ Review hub — aggregates Google, Yelp, TripAdvisor, Trustpilot, Facebook
✅ Citation tracker across 50+ niche directories
✅ NAP-consistency checker
✅ Local rank tracker by physical location within city
✅ Local pack visibility (3-pack tracking)
✅ Service-area page generator for multi-location businesses
✅ Local schema templates by business type (Restaurant, Lawyer, Plumber, Dentist, Salon, etc.)
✅ GBP photos manager + scheduler
✅ GBP posts scheduler
✅ Geo-IP testing — see how your site appears from different locations
✅ Multi-platform support — Meta, Google Search / Display / Shopping, LinkedIn, TikTok, YouTube
✅ Funnel-stage planner (awareness → consideration → conversion → retention)
✅ Ad-copy generator with platform-specific rules (character limits, CTA conventions)
✅ Keyword research for Google Ads
✅ Landing-page audit for ads (Quality Score / Relevance prediction)
✅ ROAS calculator + budget allocator
✅ Image-prompt generator for ad creatives
✅ White-label PDF reports with your branding (logo, color, footer)
✅ AI-generated executive summary (formula: [Direction] + [Win] + [Priority])
✅ Report templates (Executive, Detailed, Technical, Local, E-commerce, Custom)
✅ Scheduled monthly delivery via email
✅ Client portal with magic-link access (clients see live progress without PDF)
✅ Invoice generator (₹INR + UPI / $USD) — 1-page A4, branded
✅ Manual data inputs (outreach, links built, comments) integrated into reports
✅ Work-completed-this-month auto-populated from completed tasks
✅ Today / This week / This month views
✅ Kanban + List + Calendar views
✅ Niche-aware task templates (Local, E-commerce, SaaS, Blog, Services)
✅ Tech-stack-aware overrides (WordPress, Shopify, Next.js, Webflow, Wix)
✅ Auto-task generation from audit findings
✅ Recurring task scheduler
✅ Time tracking per task
✅ Comments + attachments + completion log
✅ Daily agent runs ~17 automated jobs per client every day — rank checks, audit deltas, content decay, backlink scans, GBP monitoring, alert generation
✅ Workflow builder (drag-and-drop trigger → conditions → actions)
✅ Pre-built workflow templates
✅ Page change monitoring (alert on meta / H1 / title changes)
✅ Custom monitors (brand mentions, SERP feature changes)
✅ Webhook endpoints (incoming + outgoing)
✅ Notification rules (Slack / Discord / Teams / email)
✅ Google Search Console (free OAuth)
✅ Google Analytics 4 (free OAuth)
✅ Google Business Profile (free OAuth)
✅ Bing Webmaster Tools
✅ WordPress plugin — read/write meta, schema, redirects, alt text, robots.txt
✅ Shopify integration
✅ Webflow integration
✅ Slack / Discord / Microsoft Teams webhooks
✅ Email digests (SMTP)
✅ AI providers (BYO key, all optional): OpenAI · Anthropic · Gemini · Groq · OpenRouter · DeepSeek · Perplexity · Ollama (local, fully offline)
The killer feature most tools don't have. Every fix is tailored to YOUR site's CMS.
Detected automatically via Wappalyzer + HTTP signatures. Recommendations adapt per stack:
| Your stack | Example recommendation |
|---|---|
| WordPress + Astra theme + SiteGround | "Install LiteSpeed Cache + enable SG Optimizer caching at Site Tools → Speed" |
| Shopify + Dawn theme | "3 abandoned apps still loading scripts in Settings → Apps. Remove these 3." |
| Next.js 14 + Vercel | "Replace <img> with next/image on 8 detected pages. Add priority to LCP image." |
| Webflow | "Use Webflow's built-in SEO fields — 4 pages missing description." |
| Wix | "Wix has speed limits you can't fully fix. Here's what's controllable." |
✅ SEO basics course (12 interactive lessons, 3-5 min each)
✅ Glossary — every term with hover tooltips throughout app
✅ Tech-stack guides per platform
✅ Best-practices library citing Google's actual documentation
✅ Google algorithm-update tracker (pulls from Search Status Dashboard)
✅ All data in a single SQLite file on your machine — no cloud sync, no telemetry, no phone-home, no analytics
✅ API keys + OAuth tokens encrypted at rest (AES-256-GCM)
✅ Backup = copy the install folder
✅ Works fully offline with Ollama for AI
✅ Default-bind to localhost — LAN exposure is opt-in via APP_PASSWORD
Actively in development for the next 3-6 months. Want one of these sooner? Open an issue and tell us — community demand bumps it up the queue.
| Coming | What it does |
|---|---|
| 🛍️ Shopify app | One-click installer in Shopify App Store. Read/write product + collection meta, manage redirects, edit theme files, push JSON-LD schema. |
| 🌐 Browser extension | Chrome/Edge companion. Capture data from any external SEO tool (GSC, GA4, PageSpeed UI) and pipe straight into your tool. "Send to my SEO tool" button on any page. |
| 📱 Mobile PWA | Full progressive web app — installable on iOS/Android home screen, push notifications, offline rank reading, "tap to check ranking" on the go. |
| 🔗 CRM integrations (HubSpot, Pipedrive, Salesforce, Zoho) | Revenue-per-page reporting. Map organic traffic → leads → deals closed → revenue. Stakeholder reports finally show ROI in dollars, not just rankings. |
| 🏗️ Programmatic SEO toolkit | Generate hundreds of location/feature/comparison pages from a CSV + template. The thing SaaS teams pay $5k/mo for. |
| 🌍 International / hreflang manager | Multi-country, multi-language site management. Hreflang validator + generator + audit. |
| 🤖 GitHub PR generation | For developer clients — tool finds an issue, generates the fix as a PR against their repo, you review + merge. |
| 👥 Team management + capacity planning | Multi-user workspaces with roles. See who's overbooked. Auto-assign tasks by workload. |
| 📊 Stakeholder report variants | Same data, different audiences. CEO sees revenue and ROI. CMO sees traffic and pipeline. CTO sees technical health. |
| 🎙️ Voice-to-task + meeting-notes integration | Record a client call, tool transcribes + extracts action items into tasks. Fireflies / Otter integration. |
| 🔌 Plugin marketplace | Community-built extensions. Ship your own audit rule, niche template, report block. |
| 🧠 Custom dashboards + chart annotations | Drag-and-drop dashboards per client. Annotate spikes with notes (algorithm update, big campaign, etc). |
See ROADMAP.md for the full v2 + v3 roadmap (~30 items). Community feedback shapes prioritization — file an issue with the 🔮 label.
| This tool | Ahrefs | Semrush | SerpBear | SEO Panel | |
|---|---|---|---|---|---|
| Cost / month | ₹0 | ₹10,800-₹125,000 | ₹11,700-₹42,000 | ₹2,000 SERP API | Free |
| Data ownership | You | Them | Them | You | You |
| Rank tracking limit | Unlimited | 100-10,000 | 500-5,000 | Unlimited | Limited |
| Modern UI | ✅ | ✅ | ✅ | ✅ | ❌ (2010-era PHP) |
| AI features | BYO key, free | Built-in (charges extra) | Built-in (charges extra) | ❌ | ❌ |
| Local SEO | ✅ Full GBP integration | Limited | ✅ Add-on | ❌ | Basic |
| AI Overview tracking | ✅ | Limited | Limited | ❌ | ❌ |
| White-label reports | ✅ Free | Higher tiers only | Higher tiers only | ❌ | ✅ |
| Daily automation | 17 jobs / client | Manual | Manual | Manual | Limited |
| Source available | ✅ Audit it yourself | ❌ | ❌ | ✅ | ✅ |
| Works offline | ✅ with Ollama | ❌ | ❌ | ❌ | ❌ |
| Tech-stack-aware fixes | ✅ | ❌ | ❌ | ❌ | ❌ |
| Ad funnel architect | ✅ All major platforms | ❌ | Basic | ❌ | ❌ |
- Add a client at
/clients/new— paste a domain, the tool auto-detects tech stack + niche - Connect Google under Settings → Integrations (free GSC + GA4 + PageSpeed)
- Pick AI provider under Settings → AI:
- 🆓 Ollama — free, private, fully offline
- 🆓 Gemini / Groq / OpenRouter — free tiers, just paste an API key
- 💰 OpenAI / Anthropic — paid, BYO key
- Run your first audit — click "Run audit" on any client
- Watch the daily agent kick in 24h later — 17 automated jobs per client
- Next.js 16 (App Router) + React 19 + TypeScript strict
- SQLite (better-sqlite3) + Drizzle ORM — one file, no Postgres required
- Playwright (headless Chromium) — rank checking, SERP scraping, GBP scraping
- Tailwind 4 + motion library + shadcn-style components
- Satori + resvg-js for OG-image generation (no headless Chrome)
- PDFKit for reports + invoices
- Optional: Ollama for local AI, Browserless for remote Chromium
Runs on a $5/month VPS (1 GB RAM) for solo / small-agency use. See docs/HOSTING.md for Hetzner / Railway / Hostinger guides.
Is this really free?
Yes — fully self-hostable under the MIT License. No usage limits, no feature gates, no telemetry, no commercial restrictions. Use it for personal SEO, paid freelance client work, running an agency, building a paid SaaS on top, or anything else. The MIT license is one of the most permissive open-source licenses there is.
How does it work without paid API keys?
The tool ships with a headless Chromium browser pool that scrapes Google, DuckDuckGo, and Bing for SERPs, autocomplete, related searches, and rank checks. Adding free Google API keys (GSC, GA4, PageSpeed — all free tiers, no credit card) makes it faster and more accurate, but isn't required.
Can I use this for client work as a freelancer or agency?
Yes. Charging clients for your SEO services using this tool is completely allowed — that's not "selling the software," it's selling your service. You can white-label reports with your own brand, run it on your own infrastructure, and bill clients however you want.
How does it compare to Ahrefs / Semrush?
Ahrefs and Semrush have larger backlink indexes and pay for premium SERP APIs at scale. This tool uses free Google APIs + headless browsers, which is slower at huge scale but free forever. For SEOs managing 1-25 client websites, the difference rarely matters — and you'll save ₹3-7 lakh/year ($3,000-$7,000).
Does it run on a $5/month VPS?
Yes. Tested on Hetzner CX11 (1 GB RAM). Daily agent + 5 clients with full rank tracking fits comfortably. The headless browser pool is the dominant resource — disable it in Settings if you only need audits + content tools.
Can I run this fully offline?
Yes. Install Ollama for local AI (Llama 3.2 / Phi-3 / Mistral). SERP scraping and Google API calls still need internet, but everything else — audits, content, schema, internal linking, reports — runs offline.
How is data stored?
A single data.db SQLite file in your install folder. API keys and OAuth tokens are encrypted at rest with AES-256-GCM. Backup = copy the folder. Migrate machines = copy the folder.
What about SEO Panel / SerpBear / SEOnaut / RustySEO?
This tool absorbs the best ideas from each: SEO Panel's multi-client + white-label, SerpBear's rank tracking + GSC integration, SEOnaut's severity-classified audits, RustySEO's local AI + log analysis. Plus genuinely new pieces no other open-source tool has: LLM-citation tracking, ad-funnel architect, content decay detector, niche-aware task templates, tech-stack-aware recommendations.
Does it support non-English sites?
Yes. Audits and rank tracking work for any country and language (country + BCP-47 language stored per client). Content generation respects the configured language. UI is English-only for now — translations welcome via PR.
What if my CMS isn't supported?
The tool detects 2,500+ technologies via Wappalyzer. Tech-stack-aware recommendations exist for WordPress, Shopify, Next.js, Webflow, Wix, Squarespace, Laravel, custom PHP, and ~20 more. For anything else, you get generic recommendations + a "give my developer instructions" button that generates a clear ticket.
Built solo by Prince Ramgarhia (DiceCodes) — a full-stack developer based in Punjab, India, building products end-to-end.
This SEO platform exists because every existing tool either costs ₹10,000+/month or has critical gaps (no AI-search tracking, no integrated workflow, dated UI). Rather than pick one, I built the integrated tool I wanted as a freelance SEO myself: modern stack, free-first, privacy-first, tech-stack-aware.
Other shipped work:
- 🌐 dicecodes.com — portfolio + past projects
- 🧾 Free GST Billing Software — open-source invoicing for Indian small businesses
Why trust a solo project over established SaaS?
- The full source is here — read it, audit it, fork it
- Issues + PRs get a same-week response (solo dev = no support-tier roulette)
- MIT license guarantees the tool stays free for everyone forever — even if DiceCodes vanishes tomorrow, anyone can continue, fork, or commercialise it
Want to hire the builder for your own product? See Need custom software? below.
MIT License — one of the most permissive open-source licenses in existence.
- Self-host for your own SEO work (any scale)
- Use it for paid freelance / agency client work
- Modify, fork, and adapt the code
- Sell the software or a modified version
- Offer it as a paid hosted SaaS
- Re-license your fork under any license you want
- Bundle it inside a commercial product
- Keep the MIT copyright + permission notice in copies / substantial portions
- That's it. No other strings attached.
A maintainer credit + "support this project" donation prompt is included in the app, but neither is a license requirement — you can strip them in your fork. Asking nicely: leaving the credit in place helps other SEOs find the project.
If this tool saves you a ₹10,000+/month Ahrefs subscription, the cheapest way to say thanks:
- ⭐ Star this repo — helps other SEOs discover it (huge impact, zero cost)
- 💜 Tip via UPI —
princeramgarhiaa-1@okaxis(₹100 / ₹300 / ₹500 / ₹1000 presets in-app) - 💳 Donate via PayPal (international, cards / bank / PayPal balance) — https://www.paypal.com/donate/?business=princeramgarhiaa@gmail.com¤cy_code=USD&item_name=Support%20DiceCodes
- 🛠️ Contribute — open issues, send PRs, suggest features
DiceCodes builds full-stack web apps end-to-end — solo, no agency overhead.
This entire SEO platform (150+ tools, AI daily agent, headless browser pool, white-label reports) was built by one person. If you have a startup idea, an internal tool you wish existed, or a SaaS product to launch — we can build it.
| What we build | Typical timeline |
|---|---|
| 🚀 Startup MVPs — idea → shipping product | 4-12 weeks |
| 🤖 AI-powered apps — RAG, agents, automation workflows | 4-8 weeks |
| 🛠️ Internal tools + dashboards for ops teams | 2-6 weeks |
| 💼 SaaS platforms with billing, auth, multi-tenancy | 8-16 weeks |
📧 Email Contact@dicecodes.com to start your build
🌐 See past work at dicecodes.com
Separate from the SEO tool's license — that conversation is about reselling THIS software. This is about building NEW software for your idea.
Built by DiceCodes
Solo-built. No VC. No growth team. Just one developer trying to make pro-grade SEO tooling permanently free for everyone.
🌐 dicecodes.com · 📧 Contact@dicecodes.com · 🐙 GitHub
seo seo-tool seo-software self-hosted open-source-seo ahrefs-alternative semrush-alternative rank-tracker site-audit keyword-research backlink-analysis local-seo ai-seo geo-seo aeo llm-seo chatgpt-seo free-seo-tool wordpress-seo shopify-seo nextjs sqlite playwright typescript india