diff --git a/src/commands/create.marketplace.test.ts b/src/commands/create.marketplace.test.ts
index a21dcab..1605b8a 100644
--- a/src/commands/create.marketplace.test.ts
+++ b/src/commands/create.marketplace.test.ts
@@ -19,39 +19,39 @@ describe('reportMarketplaceDownload', () => {
     vi.unstubAllGlobals();
   });
 
-  it('POSTs to /templates/v1/<slug>/downloads on the given apiUrl', async () => {
+  it('POSTs slug body to TemplateMarket /functions/report-download', async () => {
     fetchMock.mockResolvedValue({ ok: true, status: 200, json: async () => ({ count: 1 }) });
 
-    await reportMarketplaceDownload('chatbot', 'https://api.insforge.dev');
+    await reportMarketplaceDownload('chatbot');
 
     const [url, init] = fetchMock.mock.calls[0];
-    expect(url).toBe('https://api.insforge.dev/templates/v1/chatbot/downloads');
-    expect(init).toMatchObject({ method: 'POST' });
+    expect(url).toBe('https://p8n7m7ci.us-east.insforge.app/functions/report-download');
+    expect(init).toMatchObject({
+      method: 'POST',
+      headers: { 'Content-Type': 'application/json' },
+      body: JSON.stringify({ slug: 'chatbot' }),
+    });
   });
 
-  it('URL-encodes the slug', async () => {
+  it('sends the slug verbatim in the JSON body (no URL encoding hazard)', async () => {
     fetchMock.mockResolvedValue({ ok: true, status: 200, json: async () => ({ count: 1 }) });
 
-    await reportMarketplaceDownload('weird slug', 'https://api.insforge.dev');
+    await reportMarketplaceDownload('weird slug');
 
-    const [url] = fetchMock.mock.calls[0];
-    expect(url).toContain('weird%20slug');
+    const [, init] = fetchMock.mock.calls[0];
+    expect(init.body).toBe(JSON.stringify({ slug: 'weird slug' }));
   });
 
   it('swallows network errors (does not throw)', async () => {
     fetchMock.mockRejectedValue(new Error('ECONNREFUSED'));
 
-    await expect(
-      reportMarketplaceDownload('chatbot', 'https://api.insforge.dev'),
-    ).resolves.toBeUndefined();
+    await expect(reportMarketplaceDownload('chatbot')).resolves.toBeUndefined();
   });
 
   it('swallows non-2xx responses (does not throw)', async () => {
     fetchMock.mockResolvedValue({ ok: false, status: 503, json: async () => ({}) });
 
-    await expect(
-      reportMarketplaceDownload('chatbot', 'https://api.insforge.dev'),
-    ).resolves.toBeUndefined();
+    await expect(reportMarketplaceDownload('chatbot')).resolves.toBeUndefined();
   });
 });
 
diff --git a/src/commands/create.ts b/src/commands/create.ts
index bbc30cd..126271a 100644
--- a/src/commands/create.ts
+++ b/src/commands/create.ts
@@ -382,10 +382,7 @@ export function registerCreateCommand(program: Command): void {
             json,
           );
           if (downloaded) {
-            void reportMarketplaceDownload(
-              opts.marketplace as string,
-              apiUrl ?? 'https://api.insforge.dev',
-            );
+            void reportMarketplaceDownload(opts.marketplace as string);
           }
         } else if (githubTemplates.includes(template!)) {
           await downloadGitHubTemplate(template!, projectConfig, json);
@@ -737,18 +734,32 @@ export async function downloadGitHubTemplate(
   }
 }
 
+// TemplateMarket is a single-tenant InsForge project hosted independently
+// of any per-user backend, so the counter URL is a constant rather than
+// derived from `apiUrl`. The function takes only {slug}; auth + RPC
+// dispatch is handled inside the edge function (no anon key needed here).
+const MARKETPLACE_REPORT_URL =
+  process.env.INSFORGE_MARKETPLACE_REPORT_URL ??
+  'https://p8n7m7ci.us-east.insforge.app/functions/report-download';
+
 /**
  * Fire-and-forget POST to the marketplace download counter.
  * Network errors and non-2xx responses are swallowed — a transient
  * counter blip must not kill the install. The DB counter is the source
  * of truth; PostHog is intentionally not used (per spec §6.3).
  */
-export async function reportMarketplaceDownload(slug: string, apiUrl: string): Promise<void> {
+export async function reportMarketplaceDownload(slug: string): Promise<void> {
   try {
-    const res = await fetch(`${apiUrl}/templates/v1/${encodeURIComponent(slug)}/downloads`, {
+    // Bounded timeout: the call is `void`-awaited at the call site so the
+    // install command returns immediately, but an unresolved fetch keeps
+    // the Node event loop alive — without a signal the CLI process would
+    // hang for the OS socket timeout (minutes) whenever the marketplace
+    // counter endpoint is unreachable.
+    const res = await fetch(MARKETPLACE_REPORT_URL, {
       method: 'POST',
       headers: { 'Content-Type': 'application/json' },
-      body: '{}',
+      body: JSON.stringify({ slug }),
+      signal: AbortSignal.timeout(5000),
     });
     if (!res.ok) {
       // Swallow — best-effort counter ping.