diff --git a/README.md b/README.md
index 84ef58b..3cb604a 100644
--- a/README.md
+++ b/README.md
@@ -1,7 +1,3 @@
 # Slackalytics
 
-Slackalytics is a textual analysis bot built in Node.js that allows for deeper custome analytics by sending message strings to Google Analysis via Slacks realtime API and Google Analytics Measurement Protocol.
-
-More Readme info is coming soon
-
-In the meantime checkout the post for this on my blog: http://nicomiceli.com/slackalytics/ 
+Slackalytics is a textual analysis bot built in Node.js that allows for deeper customer analytics by sending message strings to analytics solutions via Slacks realtime outbound webhook API and respective analytics solution data collection services.
\ No newline at end of file
diff --git a/app.js b/app.js
index 2fcfbd6..bf781dc 100644
--- a/app.js
+++ b/app.js
@@ -1,93 +1,271 @@
+//Set up Env Vars
+var env_var = {
+	environment: process.env.NODE_ENV || 'development', // supports: production and development
+	log_level: process.env.LOGLEVEL,  // supports: debug, error, warn, info, off
+	write_mongo: process.env.MONGO_ENABLED, // true / false
+	analytics_track: process.env.ANALYTICS_ENABLED, // true / false
+	mongo_user: process.env.MONGO_USER_PROD,
+	mongo_password: process.env.MONGO_PASSWORD_PROD,
+	mongo_server: process.env.MONGO_SERVER_PROD,
+	mongo_port: process.env.MONGO_PORT_PROD,
+	mongo_db: process.env.MONGO_DB_PROD,
+	mongo_cluster_db: process.env.MONGO_CLUSTER_DB,
+	mongo_shard_1: process.env.MONGO_SHARD_ONE,
+	mongo_shard_1_port: process.env.MONGO_SHARD_ONE_PORT,
+	mongo_shard_2: process.env.MONGO_SHARD_TWO,
+	mongo_shard_2_port: process.env.MONGO_SHARD_TWO_PORT,
+	mongo_shard_3: process.env.MONGO_SHARD_THREE,
+	mongo_shard_3_port: process.env.MONGO_SHARD_THREE_PORT,
+	mongo_shard_query: process.env.MONGO_QUERY,
+	mongo_cluster_server: process.env.MONGO_CLUSTER_SERVER,
+	ga_key: process.env.GOOGLE_ANALYTICS_PROD,
+	mixpanel_key: process.env.MIXPANEL_PROD,
+	segmentio_key: process.env.SEGMENTIO_PROD
+};
+
 //Set up Reqs
 var express = require('express');
 var bodyParser = require('body-parser');
 var request = require('request');
 var qs = require('querystring');
-
+var math = require('mathjs');
+var moment = require('moment');
+var uuid = require('node-uuid');
+var mongodb = require('mongodb');
+var Analytics = require('analytics-node');
 
 //Server Details
 var app = express();
 var port = process.env.PORT || 3000;
 
+//SegmentIO
+var analytics = new Analytics(env_var.segmentio_key);
+
+//Logger
+var logger = exports;
+logger.debugLevel = env_var.log_level || 'warn';
+logger.log = function(level, message) {
+	var levels = ['debug', 'error', 'warn', 'info', 'off'];
+	if (levels.indexOf(level) >= levels.indexOf(logger.debugLevel) ) {
+		if (typeof message !== 'string') {
+			message = JSON.stringify(message);
+		}
+		console.log(level+': '+message);
+		}
+};
+
 //Set Body Parser
 app.use(bodyParser.urlencoded({extended: true}));
 app.use(bodyParser.json());
 app.use(bodyParser.json({ type: 'application/vnd.api+json' }));
 
+//Simple Base64 handler
+var base64 = exports;
+base64.encode = function (unencoded) {
+	return new Buffer.from(unencoded || '').toString('base64');
+};
+base64.decode = function (encoded) {
+	return new Buffer.from(encoded || '', 'base64').toString('utf8');
+};
 
 //Routes
 app.get('/', function(req, res){
 	res.send('here');
 });
 
-app.post('/collect', function(req, res){
+app.get('/ping', function(req, res){
+	res.send('I\'m alive!' + "   Ping Time: " + new Date().toISOString().replace(/T/, ' ').replace(/\..+/, ''));
+});
 
+app.post('/collect', function(req, res){
 
 	var channel = {
 		id: 	req.body.channel_id,
 		name: 	req.body.channel_name
 	};
+
 	var user = {
-		id: 	req.body.user_id
+		id: 	req.body.user_id,
+		name:	req.body.user_name
 	};
+
+	var teamDomain = req.body.team_domain;
+
+	var msgTime = math.round(req.body.timestamp, 0); //in epoch by day
+	
+	var msgSeconds = req.body.timestamp.replace(/./g,''); //in epoch by millisecond
 	
 	var msgText = req.body.text;
 
 	function searchM(regex){
 		var searchStr = msgText.match(regex);
-		if(searchStr != null){
+		if(searchStr !== null){
 			return searchStr.length;
 		}
 		return 0;
-	};
+	}
 
 	function searchS(regex){
 		var searchStr = msgText.split(regex);
-		if(searchStr != undefined){
+		if(searchStr !== undefined){
 			return searchStr.length;
 		}
 		return 0;
-	};
+	}
 
 	var wordCount = searchS(/\s+\b/);
-	var emojiCount = searchM(/:[a-z_0-9]*:/g);
+	var emojiCount = searchM(/:[a-z_0-9_-]*:/g);
 	var exclaCount = searchM(/!/g);
 	var questionMark = searchM(/\?/g);
-	var elipseCount = searchM(/\.\.\./g);
-
-
-	//Structure Data
-	var data = {
-		v: 		1,
-		tid: 	"UA-XXXXXXXX-1",
-		cid: 	user.id,
-		ds:  	"slack", //data source
-		cs: 	"slack", // campaign source
-		cd1: 	user.id,
-		cd2: 	channel.name,
-		cd3: 	msgText,
-		cm1: 	wordCount,
-		cm2: 	emojiCount,
-		cm3: 	exclaCount,
-	//	cm4: 	letterCount,
-		cm5: 	elipseCount, 
-		cm6: 	questionMark, //need to set up in GA
-		t: 	"event",
-		ec: 	"slack: "+ channel.name + "|" + channel.id,
-		ea: 	"post by " + user.id,
-		el: 	msgText,
-		ev: 	1 
-	};
-	console.log(JSON.stringify(data));
-	console.log(req.body);
-	//Make Post Request	
-	request.post("https://www.google-analytics.com/collect?" + qs.stringify(data), 
-		function(error, resp, body){
-		console.log(error);
-	})
+	var elipsisCount = searchM(/\.\.\./g);
+	var alertCount = searchM(/<!/g);
+	var urlCount = searchM(/<http/g);
+
+
+	if (env_var.write_mongo) {
+//	var url = "mongodb://"+env_var.mongo_user+":"+env_var.mongo_password+"@"+env_var.mongo_shard_1+":"+env_var.mongo_shard_1_port+","+env_var.mongo_shard_2+":"+env_var.mongo_shard_2_port+","+env_var.mongo_shard_3+":"+env_var.mongo_shard_3_port+"/"+env_var.mongo_cluster_db+"?"+env_var.mongo_shard_query;
+//	var url = "mongodb://"+env_var.mongo_user+":"+env_var.mongo_password+"@"+env_var.mongo_server+":"+env_var.mongo_port+"/"+env_var.mongo_db;
+    var url = "mongodb+srv://"+env_var.mongo_user+":"+encodeURIComponent(env_var.mongo_password)+"@"+env_var.mongo_cluster_server+"/"+env_var.mongo_cluster_db+"?retryWrites=true&w=majority";
+	var collection_name = "posts";
+	
+	mongodb.MongoClient.connect(url, function(err, client) {
+      if (err) {logger.log('error', 'Mongo Error: Unable to connect to the server. Error: ' + JSON.stringify(err));}
+      else {
+        logger.log('debug','Mongo: Connection established to '+url);
+        var db = client.db(env_var.mongo_cluster_db);
+        var collection = db.collection(collection_name);
+
+        // Insert post contents
+        collection.insertOne(req.body, function (err, result) {
+          if (err) {logger.log('error', 'Mongo Error: '+JSON.stringify(err));}
+          else {logger.log('debug', 'Mongo: '+result.length+' inserted documents into the '+collection_name+' collection. The documents inserted with "_id" are: '+JSON.stringify(result));	}
+          //Close connection
+          client.close(function (err) {
+            if (err) {logger.log('error','Mongo Error: '+JSON.stringify(err));}
+          });
+        });
+      }
+    });
+	}
+
+	if (env_var.analytics_track) {
+	// GOOGLE ANALYTICS COLLECT AND POST
+	if (env_var.ga_key) {
+		var GAdata = {
+			v: 		1,
+			tid: 	env_var.ga_key,
+			cid: 	user.id,
+			uid: 	user.name,
+			ds:  	"slack",
+			ua:		"Slack 1.2.0",
+			cd1: 	user.name + " (" + user.id + ")",
+			cd2: 	channel.name + " (" + channel.id + ")",
+			cd3: 	msgText,
+			/*cm1: 	wordCount,
+			cm2: 	emojiCount,
+			cm3: 	exclaCount,
+			cm4: 	letterCount,
+			cm5: 	elipsisCount, 
+			cm6: 	questionMark,*/
+			dh:		teamDomain+".slack.com",
+			dp:		"/"+channel.name,
+			dt:		"Slack Channel: "+channel.name,
+			t: 		"event",
+			ec: 	"slack: "+ channel.name + " | " + channel.id,
+			ea: 	"message posted",
+			el: 	"posted by: "+ user.name + " (" + user.id + ")",
+			an:		"Slackalytics",
+			av:		"1.2.0",
+			ni:		1,
+			ev: 	1 
+		};
+
+		var google_url = {track: "https://www.google-analytics.com/collect?"};
+
+		logger.log('debug', "Google Analytics Data: "+JSON.stringify(GAdata));
+		logger.log('debug', "Google Analytics Tracking Post Output: "+google_url.track + qs.stringify(GAdata));
+
+		// Post Data
+		request.post(google_url.track + qs.stringify(GAdata), function(error, resp, body) {
+				if(error) {logger.log('error', 'Google Analytics Error: '+JSON.stringify(error));} 
+				else {logger.log('debug', 'Google Analytics Tracking Response Debug: '+JSON.stringify(resp));}
+		});
+	} else {logger.log('error',"Google Analytics account ID not defined as environment variable");}
+
+	// MIXPANEL COLLECT AND POST
+	if (env_var.mixpanel_key) {
+		var mixTrack = {
+			event:	"message posted",
+			properties:	{
+					$os: "Slack",
+					$browser: "Slack",
+					$current_url: "https://"+teamDomain+".slack.com/" + channel.name,
+					mp_lib: "slack_nodeJS",
+					$lib_version: "Slack 1.2.0",
+					distinct_id: user.id,
+					/*num_words: wordCount,
+					num_emoji: emojiCount,
+					num_exclamation: exclaCount,
+					num_ellipsis: elipsisCount,
+					num_questions: questionMark,*/
+					message: msgText,
+					channel: channel.name + " (" + channel.id + ")",
+					user: user.name + " (" + user.id + ")",
+					time: msgTime,
+					seconds: msgSeconds,
+					token: env_var.mixpanel_key
+				}
+		};
+
+		var mixpanel_url = {track: "https://api.mixpanel.com/track/?ip=0&data="};
+
+		logger.log('debug', "Mixpanel Tracking Data: "+JSON.stringify(mixTrack));
+		logger.log('debug', "Mixpanel Tracking Post Output: "+mixpanel_url.track + encodeURIComponent(base64.encode(JSON.stringify(mixTrack))));
+
+		// Post Data
+		request.post(mixpanel_url.track + encodeURIComponent(base64.encode(JSON.stringify(mixTrack))), function(error, resp, body) {
+				if(error) {logger.log('error','Mixpanel Error: '+JSON.stringify(error));}
+				else {logger.log('debug', 'Mixpanel Tracking Response Debug: '+JSON.stringify(resp));}
+		});
+	} else {logger.log('error', "Mixpanel account ID not defined as environment variable");}
+
+	// SEGMENTIO COLLECT AND POST
+	if (env_var.segmentio_key) {
+		analytics.identify({
+		  userId: user.id,
+		  traits: {
+			username: user.name
+		  }
+		});
+
+		analytics.track({
+		  userId: user.id,
+		  event: 'message posted',
+		  properties: {
+			message: msgText,
+			channel: channel.name + " (" + channel.id + ")",
+			user: user.name + " (" + user.id + ")",
+			time: msgTime,
+			seconds: msgSeconds,
+			os: "Slack",
+			browser: "Slack",
+			current_url: "https://"+teamDomain+".slack.com/" + channel.name,
+			lib_version: "Slack 1.2.0"
+		  }
+		});
+
+		analytics.screen({
+		  userId: user.id,
+		  name: channel.name + " (" + channel.id + ")"
+		});
+		} else {	logger.log("error", "SegmentIO token not defined as environment variable");}
+	}
+
+// DEBUG LOGGING
+	logger.log('info', "Raw Slack Webhook Post: "+JSON.stringify(req.body));
+
+	res.send("OK")
 });
 
 //Start Server
-app.listen(port, function () {
-	console.log('Listening on port ' + port); 
-});
+app.listen(port, function () {logger.log('info', 'Listening on port ' + port);});
diff --git a/package.json b/package.json
index 445d6e0..b2da050 100644
--- a/package.json
+++ b/package.json
@@ -1,13 +1,23 @@
 {
-  "name": "SlackGAIntegration",
-  "version": "1.0.0",
-  "description": "Integration with GA to track Slack usage",
+  "name": "SlackAlytics",
+  "version": "1.5.4",
+  "description": "Integration with analytics tools to track Slack usage",
+  "repository": {
+    "type": "git",
+    "url": "git+https://github.com/lisensee/slackalytics"
+  },
+  "license": "MIT",
   "main": "app.js",
   "dependencies": {
-    "express": "^4.12.3",
+    "analytics-node": "^3.0.0",
     "body-parser": "^1.12.2",
-    "request": "^2.54.0",
-    "querystring": "^0.2.0"
+    "express": "^4.12.3",
+    "mathjs": "~>7.5.1",
+    "moment": "^2.4.0",
+    "mongodb": "^3.6.2",
+    "node-uuid": "^1.4.0",
+    "querystring": "^0.2.0",
+    "request": "^2.54.0"
   },
   "scripts": {
     "start": "node app.js"