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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<meta http-equiv="X-UA-Compatible" content="ie=edge">
<title>Knowledge Units</title>
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</head>
<body>
<header class="content">
<nav class="navbar fixed-top navbar-expand-lg">
<a class="navbar-brand" href="#"><img src="images/logo.svg"></a>
<button class="navbar-toggler ml-auto custom-toggler" type="button" data-toggle="collapse" data-target="#navbarNavAltMarkup" aria-controls="navbarNavAltMarkup" aria-expanded="false" aria-label="Toggle navigation">
<span class="navbar-toggler-icon"></span>
</button>
<div class="collapse navbar-collapse" id="navbarNavAltMarkup">
<div class="navbar-nav ml-auto">
<a class="nav-item nav-link" href="index.html">HOME <span class="sr-only">(current)</span></a>
<a class="nav-item nav-link" href="index.html#contact">ABOUT</a>
<li class="nav-item dropdown">
<a class="nav-link dropdown-toggle" href="#" id="navbarDropdown" role="button" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false">
WHAT WE DO
</a>
<div class="dropdown-menu" aria-labelledby="navbarDropdown">
<a class="dropdown-item" href="content.html">CONTENT UNIT</a>
<a class="dropdown-item" href="studio.html">STUDIO UNIT</a>
<a class="dropdown-item" href="development.html">DEVELOPEMENT UNIT</a>
</div>
</li>
<a class="nav-item nav-link" href="index.html#clients">IN THE NEWS</a>
<a class="nav-item nav-link" href="careers.html">CAREERS</a>
<a class="nav-item nav-link spec" href="index.html#form">CONTACT</a>
</div>
</div>
</nav>
<div class="row">
<h1> C<span>ontent Un</span>it </h1>
</div>
<div class="row">
<div class="col-lg-6">
<h3>Content Strategy</h3>
</div>
<div class="col-lg-6">
<h3>Digital Marketing</h3>
</div>
</div>
</header>
<section class="m-text" data-aos="fade-up" data-aos-duration="1500" data-aos-delay="100">
<div class="row">
<p>
Powerful storytelling through digital medium is the pillar on which the content unit is built. Our
members work in tandem with CMOs to transform their marketing & digital roadmaps into
reality.
Though this is a known fact, only 35% of Fortune 500 organizations have a sustainable content strategy.
Award winning content strategies are important to bring the core USP of your product and keep visitors hooked on to the website. A beautifully designed
website is just not enough to engage with your existing customers or gain new clients.
<br>
The Content Unit caters to diverse set of requirements for our clientele like <strong> Development of a scalable website</strong>,<strong> Optimization of content on existing website</strong>, <strong> Leverage the power of social media to create buzz for your brand</strong> and <strong> Utilize traditional digital marketing techniques to drive traffic to your website.</strong>
</p>
</div>
<div class="row" >
<a href="#strat"><img id="floating" src="images/down.png"></a>
</div>
</section>
<section class="strategy" id="strat" >
<h1 data-aos="fade-up" data-aos-duration="1500" data-aos-delay="100"> <img src="images/cont6.png"><span class="und">Cont</span>ent Strategy</h1>
<p data-aos="fade-up" data-aos-duration="1500" data-aos-delay="100">
Believe it or not, we live in a world where a good product can scale new heights if it is
accompanied with a good story. Powerful and effective content is the soul of any story. Good
content not only keeps the readers hooked on to the website but also helps in improving the
ranking on search engines.
<br>
<br>
We come up with a detailed content strategy after taking requisite inputs from the client and
performing a deep-dive analysis of the competition. The Content Team works in collaboration
with the Digital Marketing Team to come up with content that has a balanced mix of
awesomeness with relevant keywords for improved page/website ranking.
Below are some of the services under the broad umbrella of Content Strategy:
</p>
<ul class="nav nav-tabs pc" data-aos="fade-up" data-aos-duration="1500" data-aos-delay="100">
<li class=""><a data-toggle="tab" class="active" href="#home">Creation</a></li>
<li class=""><a data-toggle="tab" href="#menu1">Distribution</a></li>
<li><a data-toggle="tab" href="#menu3">Execution</a></li>
<li><a data-toggle="tab" href="#menu2">Analytics</a></li>
</ul>
<div class="dropdown">
<button class="cs btn btn-secondary dropdown-toggle" type="button" id="dropdownMenuButton" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false" data-aos="fade-up" data-aos-duration="1500" data-aos-delay="100">
Creation
</button>
<div class="csmenu dropdown-menu" aria-labelledby="dropdownMenuButton">
<ul class="nav">
<li class=""><a data-toggle="tab" class="active" href="#home">Creation</a></li>
<li class=""><a data-toggle="tab" href="#menu1">Distribution</a></li>
<li><a data-toggle="tab" href="#menu3">Execution</a></li>
<li><a data-toggle="tab" href="#menu2">Analytics</a></li>
</ul>
</div>
</div>
<div class="tab-content">
<div id="home" class="tab-pane fade in active show" data-aos="fade-up" data-aos-duration="1500" data-aos-delay="100">
<h1> Creation</h1>
<p>
Planning to launch a new website but not aware about the fundamentals of
content creation? Worry not as Content Unit has a solution to your problem. Our team can come
up with a long-term content creation plan that will have a measurable impact on your business.
Our team brainstorms to come up with SEO friendly, information rich content that can drive
more traffic to your website.
</p>
</div>
<div id="menu1" class="tab-pane fade">
<h1>Distribution</h1>
<p>
Awesome content is of no use if does not reach the intended readers.
Depending on the line of business, our team comes with an effective content distribution
strategy so that the content reaches the right audience. We evaluate the impact of social media
channels like Twitter, Facebook, LinkedIn, Instagram, Snapchat, etc. on the content, post which
the right avenues are selected for content distribution.
</p>
</div>
<div id="menu3" class="tab-pane fade">
<h1>Execution</h1>
<p>
Whether it is content on blogs or website, too much content can be overkill and
too little content will shove your audience away from the website. Content experts along with the
digital marketing experts work with the client’s planning team for timely execution of content
strategy & distribution.
</p>
</div>
<div id="menu2" class="tab-pane fade">
<h1>Analytics</h1>
<p>
Great content is meant to have long-term impact on the business. To make this a
reality, it is important to measure the impact of content in terms of number of visitors, time spent
on the site, etc. Along with Google analytics, we also make use of advanced content analytics
software to monitor content performance so that timely-corrective actions from time to time.
</p>
</div>
</div>
<a href="index.html#form" ><button data-aos="fade-up" data-aos-duration="1500" data-aos-delay="100">Contact Us →</button></a>
</section>
<section class="strategy" data-aos="fade-up" data-aos-duration="1500" data-aos-delay="100">
<h1 data-aos="fade-up" data-aos-duration="1500" data-aos-delay="100"> <img src="images/cont5.png"><span class="und">Digi</span>tal Marketing </h1>
<p data-aos="fade-up" data-aos-duration="1500" data-aos-delay="100">
Using the right mix of digital marketing strategies is critical to create buzz & stand out in this
crowded marketplace. Digital marketing should be used to create brand awareness and
generate prospective leads. Should you go all out advertising on Facebook? Should you focus
on improving the rankings on search engines? Should you divert your focus to email
advertising? These are some questions that haunt digital marketers!
<br>
<br>
Our team of Digital Marketing experts has experience working on building digital marketing
strategies that bring the best ROI for every buck spent on marketing. Depending on the size,
scale, and market segment of the business; we can come up with tailor-made strategy that can
yield long-term results.
<br>
<br>
Below are some of the services under the broad umbrella of Digital Marketing:
</p>
<ul class="nav nav-tabs pc" data-aos="fade-up" data-aos-duration="1500" data-aos-delay="100">
<li class=""><a data-toggle="tab" class="active" href="#home1">SEO</a></li>
<li><a data-toggle="tab" href="#menu4">SEM</a></li>
<li><a data-toggle="tab" href="#menu5"> Social Media Marketing</a></li>
<li><a data-toggle="tab" href="#menu6"> Google Adwords and Analytics</a></li>
</ul>
<div class="dropdown">
<button class="dm btn btn-secondary dropdown-toggle" type="button" id="dropdownMenuButton" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false" data-aos="fade-up" data-aos-duration="1500" data-aos-delay="100">
SEO <span class="caret"></span>
</button>
<div class="dropdown-menu dmenu" aria-labelledby="dropdownMenuButton">
<ul class="nav">
<li class=""><a data-toggle="tab" class="active" href="#home1">SEO</a></li>
<li><a data-toggle="tab" href="#menu4">SEM</a></li>
<li><a data-toggle="tab" href="#menu5"> Social Media Marketing</a></li>
<li><a data-toggle="tab" href="#menu6"> Google Adwords and Analytics</a></li>
</ul>
</div>
</div>
<div class="tab-content" style="padding-bottom: 0px; margin-bottom: 0px;">
<div id="home1" class="tab-pane fade in active show" data-aos="fade-up" data-aos-duration="1500" data-aos-delay="100">
<h1> SEO</h1>
<p>
SEO is essential to increase the visibility of your website
on search engines. It is one of the key pillars of Digital Marketing and improving rankings
requires constant work from SEO standpoint. If your website is not listed in the first few pages of
search results, it is most likely you might not be able to convert the search into a visit. Constant
& timely execution of SEO strategy is vital for the success of digital marketing plan. Our team
can improve SEO rankings by implementing the right SEO strategy
<ul>
<li>
<h5>On-Page SEO</h5>
<p>
We can implement On-Page SEO to optimize the rankings of the
individual web-pages on your website/blog/other digital property. Along with content
optimization for better rankings, we also help our clients in optimizing the HTML source
of a page to improve performance & traffic on the site.
</p>
</li>
<li>
<h5>Off-Page SEO</h5>
<p>
Along with On-Page SEO, Off-Page SEO is equally important to
improve the ranking of your website. Depending on the nature of the business, our team
will research & identify the best-quality websites for improving rankings via backlinks.
We also analyze the performance of your website/blog on social media and suggest
strategies to improve the same.
</p>
</li>
<li>
<h5> SCHEMA</h5>
<p>
There might be cases where your website or blog has mind-blowing content
but still your site gets less visits than competitors with sub-standard content. Check the
structured data or SCHEMA for your website without wasting more time! We can help
you come up with the most-relevant micro-data so that you can regain the traffic you lost
due to bad SCHEMA markup.
</p>
</li>
</ul>
</p>
</div>
<div id="menu4" class="tab-pane fade">
<h1>SEM</h1>
<p>
Is your business loosing visibility in the crowded
marketplace? There is a possibility that you do not have SEM integrated in your online
marketing plan. You could still win your lost market by using paid advertising or PPC (Pay Per
Click) Ads which in turn generates leads for your business.
<br>
<br>
At Knowledge Units, we offer the best in-class & customized SEM services to our varied set of
clients with a focus on improved ROI on paid advertisements. We strive hard to ensure that our
clients are a notch above their competition.
<br>
Below are some of the services under the broad umbrella of Search Engine Marketing:
</p>
<ul>
<li>
<h5>Research</h5>
<p>
Before starting the research process, we analyze the performance of the
website on popular search-engines using different metrics. Post results, a thorough
keyword research is done to find the most relevant keywords for the website. A
competitor analysis is also done to measure the performance viz-a-viz our client’s
competitors. During the entire process, our team has timely communication with the
client so that there is a two-way flow of information, an aspect that can have a huge
impact on the final results.
</p>
</li>
<li>
<h5>Strategize</h5>
<p>
Once the ground work about the keywords, backlinks, site popularity,
adherence to W3C code standards, mobile friendliness, etc. is complete, our team
brainstorms to prioritize these activities. More efforts are put in SEM activities that yield
maximum growth results for the client and bang-on strategy is the key to execution.
</p>
</li>
<li>
<h5>Implement</h5>
<p>
Working on a SEM strategy by keeping a blind eye on the competition
cannot help in winning the lost market. Our passionate team of experts in SEM executed
the planned SEM strategy keeping an eye on the ROI of each sub-activity. We also keep
an in-depth track of your competition so that we are not outdone by them.
</p>
</li>
<li>
<h5>Optimize</h5>
<p>
Like SEO, SEM is also not a one-time activity. We come up with an
optimized or updated strategy based on the results obtained from the implementation
phase. Optimization & Implementation are iterative processes and our teams devise
plans based on the various parameters of the client’s business.
</p>
</li>
</ul>
</div>
<div id="menu5" class="tab-pane fade">
<h1>Social Media Marketing</h1>
<p>
Irrespective of the nature of business, social media is one
platform that cannot be ignored by businesses. With the affordability of mobile phones and rapid
penetration of internet, social media marketing is the ideal way to grow your business as it is
much faster than traditional advertising channels.
<br>
<br>
As of June 2019, social media platforms like Facebook & Instagram have more than 242 & 126
million users respectively. Marketing on all social media platforms might not drive results as
social media marketing is much more than likes, shares, and subscribes! Our team comprises of
social media mavericks whose core focus is to leverage social media platforms like Facebook,
LinkedIn, Twitter, Instagram, etc. based on client’s business requirements and ROI generated
from these platforms.
<br>
<br>
Below are some of the services under the broad umbrella of Social Media Marketing:
</p>
<ul>
<li>
<h5>Social Media Targeting</h5>
<p>
With so many popular social media platforms available online,
which one should you use for advertising, marketing, and lead generation? It is important
to filter out the noise else the efforts spent on social media for marketing & advertising
might get diluted. Our team of social media wizards have extensive experience working
with a diverse set of clients. They can create social media campaigns for channels that
matter for your business. They are masters when it comes to execution of campaigns on
social media channels. Whether it is about trending on twitter, making viral content,
getting social media influencers to talk about the brand, and more; our team has been
there & done that for our prestigious clientele.
</p>
</li>
<li>
<h5>Monitoring</h5>
<p>
Monitoring the audience behavior and checking what they have to say
about your brand or products is critical for the success of any type of social media
campaign. We make use of the best social media monitoring tools that can gauge user
behavior and track keywords, trends, hashtags, etc. Based on the analysis, we take
informed decisions in order to achieve maximum engagement on the targeted social
media platforms.
</p>
</li>
<li>
<h5>Analysis</h5>
<p>
It is a known fact that information spreads like wild-fire on social media.
Negative mention about your brand can cause rampant damage to the brand hence,
social media analytics is so important in today’s connected world. Our teams use the
best social media analytics tools to decipher & analyze information and mine customer
sentiments on social media platforms to make important business decisions.
</p>
</li>
</ul>
</div>
<div id="menu6" class="tab-pane fade">
<h1>Google Adwords and Analytics</h1>
<p>
Believe it or not, no brand can deny the fact that Google is
important for their business. Many consumers access your website by searching on Google
hence, it is important that your website comes on first few pages of Google search for the most
relevant keywords pertaining to the business. Search Engine Optimization (SEO) is a great
marketing strategy but a well planned & executed Google AdWords campaign can generate
more traffic & leads. Our team helps clients to devise & execute Google AdWords campaigns
and take swift actions based on the ROI and results achieved from the campaign.
<br>
<br>
Below are some of the services under the broad umbrella of Google AdWords & Analytics:
</p>
<ul>
<li>
<h5>Search Network Campaign</h5>
<p>
93% of the online experiences begin with a search engine
(Source). This staggering number is enough to project the impact that a display Ad in
Google search results can have on your business. We work on planning and executing
Google Search Campaigns for relevant keywords that can influence the success of the
campaign. We help in choosing the best keywords for targeting and re-targeting. We
also have in-house experts who have extensive experience in planning and execution of
CPC (Cost per Click) & PPC (Pay per Click) campaigns for our clients.
</p>
</li>
<li>
<h5>Display Network Campaign</h5>
<p>
Google Display Network can help you reach the right
audience when they are busy browsing their favorite websites (YouTube, Gmail, etc.).
Our team can help you design the ideal Responsive Display Ads with the right
ingredients of design, content, and responsiveness. These Ads are the best way to
connect with your existing customers, acquire new customers, and drive conversations
using automation. We also help our clients with deep linking in the ads so that visitors
will be directed to the in-app content from the Display ads.
</p>
</li>
<li>
<h5>Shopping Campaign</h5>
<p>
If you are an online retailer (or into e-commerce), you have a
golden opportunity to acquire customers and maximize revenue by venturing into
Shopping Campaigns & Shopping Ads. Google’s Shopping Campaigns & ads can be
used to promote products, boost traffic, and generate leads. Irrespective of whether your
company is into horizontal or vertical e-commerce, our team can assist you in planning,
developing, and executing Shopping Ads with maximized ROI on the Ad.
</p>
</li>
<li>
<h5>Video Campaign</h5>
<p>
Google’s YouTube is one the most visited sites in 2019. It makes
sense to advertise on the platform as you can grab more eyeballs and covert those
eyeballs into leads. We can help you in short listing the best-suited ad format e.g. in-
stream ads, video discovery ads, non-skippable in-stream ads, outstream ads, bumper
ads, etc. for your business. We monitor the performance of the ads and act on the
performance parameters for optimized ROI.
</p>
</li>
<li>
<h5>App Campaign</h5>
<p>
App developers or companies that are into app development are
always on the lookout for more paying users. What if the developer could promote the
app(s) across various Google owned properties like Search, YouTube, Google Play, etc.
App Campaigns using Google Ads using can work wonders if it designed and executed
in the right way. Our team can extend their expertise to design & develop digital assets
(i.e. Landscape image, Portrait/Landscape Video, HTML5 assets, etc.) that are of
significance & relevance for the campaign. We also support our clients in analyzing the
performance of the app campaigns and execute alternate strategies for improved ROI.
</p>
</li>
</ul>
</div>
</div>
<a href="index.html#form" ><button data-aos="fade-up" data-aos-duration="1500" data-aos-delay="100">Contact Us →</button></a>
</section>
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<div class="col-lg-4 abt">
<img src="images/logo.svg">
<p>
An all-in-one creative agency based out of Pune, India, that takes care of all your creative, branding and marketing needs.
</p>
</div>
<div class="col-lg-4 lin">
<div class="row">
<div class="col-lg-4">
<h3> QUICK LINKS</h3>
<a href="index.html#main">HOME</a>
<a href="index.html#contact">ABOUT</a>
<a href="index.html#heart">WHAT WE DO</a>
<a href="index.html#clients">IN THE NEWS</a>
<a href="careers.html">CAREERS</a>
<a href="index.html#form">CONTACT US</a>
</div>
<div class="col-lg-8 lin1">
<h3>CONTACT US</h3>
<p>
Marisoft I, EFC Business Center, 4th Floor, Marigold IT Park, Kalyani Nagar, Pune, Maharashtra 411014
<br><br>
+91-20-3059-1500
<br><br>
</p>
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<h3>NEWS LETTER</h3>
<b>Subscribe to our Newsletter and get latest updates</b>
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