- Have a goal e.g. Engagement, Research, Get Leads, Show Expertise
- Does the topic match other content you create/is in your niche
- Add a caption above the poll that explains why you are doing the poll e.g. that you are curious about something/want to know/want to see/doing research
- Caption should include a call to action
- Caption should be brief
- Question should be under 140 characters
- Question should be clear, free of technical jargon, should be clear
- Question should not confuse people
- Questions should not be leading people to answer a certain way
- Answers should have a 30 character limit
- Answers should be clear and consise
- Answers containing Emojis are a bonus (if appropriate)
- Answers should have 3-4 answer options
- Answers should be related to the question
- If the question is open ended, have 3 questions and then "Other 👇" or "let me know 👇", etc to let them know they should comment
- Should make a poll about 1ce a month on linkedin, more often done in stories
- Good question types includes brainstorming new x, if they are aware of x, can test taglines/images before publishing them, audiences biggest pain points
- Polls around biggest trends/challenges in the current industry, e.g. if you are an ai trainer a poll like Q: Which AI chatbot do you use most often? A1: ChatGPT A2: Bard A3: Bing A4: Claude
- Should respond to comments being helpful since they just did something for you (They answered your poll), this leads to quality conversations
- Next you can do a follow up post discussing the results of your poll