diff --git a/.gitignore b/.gitignore
index b055998..274baeb 100644
--- a/.gitignore
+++ b/.gitignore
@@ -31,3 +31,4 @@
 /package/*/apt/repositories/
 /package/*/apt/tmp/
 /package/docker/*.deb
+/venv/
diff --git a/doc/README.md b/doc/README.md
new file mode 100644
index 0000000..af8659c
--- /dev/null
+++ b/doc/README.md
@@ -0,0 +1,75 @@
+<!---
+  Licensed to the Apache Software Foundation (ASF) under one
+  or more contributor license agreements.  See the NOTICE file
+  distributed with this work for additional information
+  regarding copyright ownership.  The ASF licenses this file
+  to you under the Apache License, Version 2.0 (the
+  "License"); you may not use this file except in compliance
+  with the License.  You may obtain a copy of the License at
+
+    http://www.apache.org/licenses/LICENSE-2.0
+
+  Unless required by applicable law or agreed to in writing,
+  software distributed under the License is distributed on an
+  "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY
+  KIND, either express or implied.  See the License for the
+  specific language governing permissions and limitations
+  under the License.
+-->
+
+# Arrow Flight SQL Adapter for PostgreSQL Documentation
+
+This folder contains the source for the public documentation.
+This is published to https://arrow.apache.org/flight-sql-postgresql/ by a GitHub Actions workflow
+when changes are merged to the main branch.
+
+## Dependencies
+
+It's recommended to install build dependencies and build the documentation
+inside a Python `venv`.
+
+To prepare building the documentation run the following on the root level of the project:
+
+1. Set up virtual environment if it was not already created
+   ```bash
+   python3 -m venv venv
+   ```
+1. Activate virtual environment
+   ```bash
+   source venv/bin/activate
+   ```
+1. Install documentation dependencies
+   ```bash
+   pip install -r docs/requirements.txt
+   ```
+
+## Build & Preview
+
+Run the provided script to build the HTML pages.
+
+```bash
+rake doc:html
+```
+
+The HTML will be generated into a `doc/build` directory.
+
+Preview the site on Linux by running this command.
+
+```bash
+firefox doc/build/index.html
+```
+
+## Release Process
+
+This documentation is hosted at https://arrow.apache.org/flight-sql-postgresql/ .
+
+When the PR is merged to the `main` branch of the Apache Arrow Flight SQL adapter for PostgreSQL
+repository, a [GitHub Actions workflow](https://github.com/apache/arrow-flight-sql-postgresql/blob/main/.github/workflows/doc.yaml) which:
+
+1. Builds the HTML content
+2. Pushes the HTML content to the [`asf-site`](https://github.com/apache/arrow-flight-sql-postgresql/tree/asf-site) branch in this repository
+
+The Apache Software Foundation provides https://arrow.apache.org/,
+which serves content based on the configuration in
+[`.asf.yaml`](https://github.com/apache/arrow-flight-sql-postgresql/blob/main/.asf.yaml),
+which specifies the target as https://arrow.apache.org/flight-sql-postgresql/.
diff --git a/doc/source/_templates/trademark.html b/doc/source/_templates/trademark.html
new file mode 100644
index 0000000..818b34d
--- /dev/null
+++ b/doc/source/_templates/trademark.html
@@ -0,0 +1,30 @@
+<!--
+  Licensed to the Apache Software Foundation (ASF) under one
+  or more contributor license agreements.  See the NOTICE file
+  distributed with this work for additional information
+  regarding copyright ownership.  The ASF licenses this file
+  to you under the Apache License, Version 2.0 (the
+  "License"); you may not use this file except in compliance
+  with the License.  You may obtain a copy of the License at
+
+    http://www.apache.org/licenses/LICENSE-2.0
+
+  Unless required by applicable law or agreed to in writing,
+  software distributed under the License is distributed on an
+  "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY
+  KIND, either express or implied.  See the License for the
+  specific language governing permissions and limitations
+  under the License.
+-->
+/* eslint-disable prettier/prettier */
+
+{# Display the trademark information (which is defined in conf.py html_context). #}
+{% if show_copyright and trademark %}
+  <p class="trademark">
+    <div class="footer-item">
+      {% for trademark_line in trademark %}
+        <p>{{ trademark_line }}</p>
+      {% endfor %}
+    </div>
+  </p>
+{% endif %}
diff --git a/doc/source/conf.py b/doc/source/conf.py
index 809f31c..6247f52 100644
--- a/doc/source/conf.py
+++ b/doc/source/conf.py
@@ -22,13 +22,21 @@
 import os
 import pathlib
 import re
+from datetime import datetime
 
 # -- Project information -----------------------------------------------------
 # https://www.sphinx-doc.org/en/master/usage/configuration.html#project-information
 
 project = 'Apache Arrow Flight SQL adapter for PostgreSQL'
-copyright = '2022-2023, Apache Arrow Developers'
-author = 'Apache Arrow Developers'
+copyright = (f'2022-{datetime.now().year}, Apache Software Foundation\n',
+             "Apache Arrow Flight, Arrow Flight, Arrow Flight SQL, Apache, the Apache feather logo, and the Apache Arrow project logo",
+    "are either registered trademarks or trademarks of The Apache Software Foundation in the United States and other countries."
+             )
+trademark = [
+
+]
+author = 'Apache Software Foundation'
+
 version = os.environ.get('VERSION')
 if not version:
     meson_build_path = pathlib.Path(__file__).parent / '../../meson.build'
@@ -96,12 +104,15 @@
     ],
     'use_edit_page_button': True,
     'show_nav_level': 2,
+    "footer_start": ["copyright"],
+    "footer_end": ["sphinx-version", "theme-version"]
 }
 html_context = {
     'github_user': 'apache',
     'github_repo': 'arrow-flight-sql-postgresql',
     'github_version': 'main',
     'doc_path': 'doc/source',
+    'trademark': trademark
 }
 html_static_path = ['_static']
 html_favicon = "_static/favicon.ico"