diff --git a/CHANGELOG.md b/CHANGELOG.md
index 184050a8..3079ee57 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,7 @@
 # Changelog
 
+## v2.5.0 - UNRELEASED
+
 ## v2.4.1 - June 25th, 2025
 
 * Add Django version to install requirements.
diff --git a/django_prometheus/__init__.py b/django_prometheus/__init__.py
index d94f9255..64fcb5fc 100644
--- a/django_prometheus/__init__.py
+++ b/django_prometheus/__init__.py
@@ -10,7 +10,7 @@
 
 __all__ = ["middleware", "models", "pip_prometheus"]
 
-__version__ = "2.4.1"
+__version__ = "2.5.0.dev0"
 
 # Import pip_prometheus to export the pip metrics automatically.
 try: