diff --git a/packages/react/src/sds/UpsellingKit/UpsellingAlert/index.stories.tsx b/packages/react/src/sds/UpsellingKit/UpsellingAlert/index.stories.tsx
index 86056932a0..e4b1024328 100644
--- a/packages/react/src/sds/UpsellingKit/UpsellingAlert/index.stories.tsx
+++ b/packages/react/src/sds/UpsellingKit/UpsellingAlert/index.stories.tsx
@@ -6,6 +6,21 @@ import { withSnapshot } from "@/lib/storybook-utils/parameters"
 
 import { UpsellingAlert } from "."
 
+/**
+ * Example dismiss handler: persist the dismissal so the alert stays hidden for
+ * a number of days and reappears afterwards.
+ *
+ * Takes a per-alert `storageKey` so multiple upselling alerts on the same page
+ * don't overwrite each other's dismissal state. Namespace it by the module /
+ * feature the alert promotes.
+ */
+const dismissForDays = (storageKey: string) => () => {
+  const HIDE_FOR_DAYS = 7
+  const hideUntil = Date.now() + HIDE_FOR_DAYS * 24 * 60 * 60 * 1000
+  window.localStorage.setItem(storageKey, String(hideUntil))
+  alert(`Dismissed — hidden for ${HIDE_FOR_DAYS} days.`)
+}
+
 const meta: Meta<typeof UpsellingAlert> = {
   title: "UpsellingAlert",
   component: UpsellingAlert,
@@ -20,7 +35,22 @@ const meta: Meta<typeof UpsellingAlert> = {
       mapping: icons,
       options: [undefined, ...Object.keys(icons)],
     },
+    onDismiss: {
+      description:
+        "When enabled, shows a dismiss (close) button to the right of the action button.",
+      control: "boolean",
+    },
   },
+  render: ({ onDismiss, ...args }) => (
+    <UpsellingAlert
+      {...args}
+      onDismiss={
+        onDismiss
+          ? dismissForDays("upselling-alert-hidden-until:demo")
+          : undefined
+      }
+    />
+  ),
 }
 
 export default meta
@@ -70,6 +100,41 @@ export const WithIcon: Story = {
   },
 }
 
+/**
+ * When `onDismiss` is provided, a close button is rendered to the right of the
+ * upselling action button. The consumer decides what happens on dismiss — here
+ * we persist the dismissal under a per-alert key so the alert stays hidden for
+ * a number of days and reappears afterwards. Use a distinct key per alert so
+ * multiple upselling alerts don't overwrite each other. Toggle the `onDismiss`
+ * control to show/hide the button.
+ */
+export const Dismissible: Story = {
+  args: {
+    ...WithIcon.args,
+    onDismiss: dismissForDays("upselling-alert-hidden-until:performance"),
+  },
+}
+
+/**
+ * When the action only opens a modal or navigates instead of creating an
+ * upselling request, set `showConfirmation: false` so the success dialog
+ * ("request sent") isn't shown for a request that was never made.
+ */
+export const WithoutConfirmation: Story = {
+  args: {
+    ...Default.args,
+    title: "Open the product details",
+    description:
+      "Use showConfirmation: false when the action only opens a modal or navigates, so no success dialog is shown for a request that was never sent.",
+    action: {
+      ...Default.args!.action!,
+      label: "Learn more",
+      showConfirmation: false,
+      onRequest: () => alert("Open product modal"),
+    },
+  },
+}
+
 export const Snapshot: Story = {
   parameters: withSnapshot({}),
   args: Default.args,
diff --git a/packages/react/src/sds/UpsellingKit/UpsellingAlert/index.tsx b/packages/react/src/sds/UpsellingKit/UpsellingAlert/index.tsx
index 97363b6bfc..832d6a436f 100644
--- a/packages/react/src/sds/UpsellingKit/UpsellingAlert/index.tsx
+++ b/packages/react/src/sds/UpsellingKit/UpsellingAlert/index.tsx
@@ -1,5 +1,8 @@
+import { F0Button } from "@/components/F0Button"
 import { F0Icon, type IconType } from "@/components/F0Icon"
+import { Cross } from "@/icons/app"
 import { withDataTestId } from "@/lib/data-testid"
+import { useI18n } from "@/lib/providers/i18n/i18n-provider"
 import { cn } from "@/lib/utils"
 
 import { UpsellingButton, type UpsellingButtonProps } from "../UpsellingButton"
@@ -12,6 +15,13 @@ type AlertAction = {
   loadingState: UpsellingButtonProps["loadingState"]
   nextSteps: UpsellingButtonProps["nextSteps"]
   closeLabel: UpsellingButtonProps["closeLabel"]
+  /**
+   * Whether to show the confirmation dialog after the request resolves.
+   * Defaults to `true`. Set to `false` when `onRequest` only opens a modal or
+   * navigates instead of creating an upselling request, so the success dialog
+   * ("request sent") is not shown for an action that sent nothing.
+   */
+  showConfirmation?: UpsellingButtonProps["showConfirmation"]
 }
 
 export interface UpsellingAlertProps {
@@ -31,6 +41,37 @@ export interface UpsellingAlertProps {
    * The upselling action button configuration.
    */
   action: AlertAction
+  /**
+   * Called when the user dismisses the alert. When provided, a close button is
+   * shown just to the right of the upselling action button.
+   *
+   * The consumer is responsible for deciding what happens on dismiss — for
+   * example, hiding the alert for a number of days and showing it again later
+   * by persisting the dismissal (e.g. in a cookie or local storage) and
+   * unmounting the component while it should stay hidden.
+   */
+  onDismiss?: () => void
+}
+
+/**
+ * Leaf component wrapping the close button so `useI18n()` is only read when
+ * an `onDismiss` handler is actually provided. Keeps UpsellingAlert renderable
+ * without an `I18nProvider` for consumers (and tests) that don't use the
+ * dismiss affordance.
+ */
+const DismissButton = ({ onDismiss }: { onDismiss: () => void }) => {
+  const { actions } = useI18n()
+  return (
+    <F0Button
+      icon={Cross}
+      label={actions.close}
+      hideLabel
+      variant="outline"
+      size="sm"
+      onClick={onDismiss}
+      type="button"
+    />
+  )
 }
 
 function _UpsellingAlert({
@@ -38,52 +79,69 @@ function _UpsellingAlert({
   title,
   description,
   action,
+  onDismiss,
 }: UpsellingAlertProps) {
   return (
     <div className="@container">
       <div
         role="status"
-        className="w-full rounded-md p-3 text-f1-foreground [background:hsl(var(--promote-50)/0.1)]"
+        className={cn(
+          "w-full rounded-md p-3 text-f1-foreground [background:hsl(var(--promote-50)/0.1)]",
+          onDismiss && "pr-2"
+        )}
       >
-        <div
-          className={cn(
-            "flex flex-1 flex-col items-start gap-3 @xs:flex-row @xs:justify-between",
-            description ? "@xs:items-start" : "@xs:items-center"
-          )}
-        >
+        <div className="flex flex-row gap-2">
           <div
             className={cn(
-              "flex flex-row gap-2",
-              description ? "items-start" : "items-center"
+              "flex flex-1 flex-col items-start gap-3 @xs:flex-row @xs:justify-between",
+              description ? "@xs:items-start" : "@xs:items-center"
             )}
           >
-            {icon && (
-              <div className="flex h-6 w-6 flex-shrink-0 items-center justify-center rounded-sm border border-solid text-f1-icon-promote [background:hsl(var(--promote-50)/0.1)] [border-color:hsl(var(--promote-50)/0.1)]">
-                <F0Icon icon={icon} size="sm" />
-              </div>
-            )}
-            <div className="flex flex-col gap-0.5">
-              <p className="font-medium text-f1-foreground">{title}</p>
-              {description && (
-                <p className="text-base text-f1-foreground-secondary">
-                  {description}
-                </p>
+            <div
+              className={cn(
+                "flex flex-row gap-2",
+                description ? "items-start" : "items-center"
+              )}
+            >
+              {icon && (
+                <div className="flex h-6 w-6 flex-shrink-0 items-center justify-center rounded-sm border border-solid text-f1-icon-promote [background:hsl(var(--promote-50)/0.1)] [border-color:hsl(var(--promote-50)/0.1)]">
+                  <F0Icon icon={icon} size="sm" />
+                </div>
               )}
+              <div className="flex flex-col gap-0.5">
+                <p className="font-medium text-f1-foreground">{title}</p>
+                {description && (
+                  <p className="text-base text-f1-foreground-secondary">
+                    {description}
+                  </p>
+                )}
+              </div>
+            </div>
+            <div className={cn("flex flex-shrink-0 @xs:pl-0", icon && "pl-8")}>
+              <UpsellingButton
+                label={action.label}
+                onRequest={action.onRequest}
+                errorMessage={action.errorMessage}
+                successMessage={action.successMessage}
+                loadingState={action.loadingState}
+                nextSteps={action.nextSteps}
+                closeLabel={action.closeLabel}
+                showConfirmation={action.showConfirmation}
+                variant="outlinePromote"
+                size="sm"
+              />
             </div>
           </div>
-          <div className={cn("flex flex-shrink-0 @xs:pl-0", icon && "pl-8")}>
-            <UpsellingButton
-              label={action.label}
-              onRequest={action.onRequest}
-              errorMessage={action.errorMessage}
-              successMessage={action.successMessage}
-              loadingState={action.loadingState}
-              nextSteps={action.nextSteps}
-              closeLabel={action.closeLabel}
-              variant="outlinePromote"
-              size="sm"
-            />
-          </div>
+          {onDismiss && (
+            <div
+              className={cn(
+                "flex-shrink-0 self-start",
+                !description && "@xs:self-center"
+              )}
+            >
+              <DismissButton onDismiss={onDismiss} />
+            </div>
+          )}
         </div>
       </div>
     </div>