diff --git a/src/Plugin/RulesAction/UserRoleAdd.php b/src/Plugin/RulesAction/UserRoleAdd.php
index 7cfc0a1f..4a34e654 100644
--- a/src/Plugin/RulesAction/UserRoleAdd.php
+++ b/src/Plugin/RulesAction/UserRoleAdd.php
@@ -5,7 +5,7 @@
 use Drupal\rules\Core\RulesActionBase;
 use Drupal\rules\Exception\InvalidArgumentException;
 use Drupal\user\UserInterface;
-
+use Drupal\user\Entity\Role;
 /**
  * Provides a 'Add user role' action.
  *
@@ -47,7 +47,24 @@ class UserRoleAdd extends RulesActionBase {
    * @throws \Drupal\rules\Exception\InvalidArgumentException
    */
   protected function doExecute(UserInterface $account, array $roles) {
+    $drupal_roles = Role::loadMultiple();
     foreach ($roles as $role) {
+      // If the role is not a role entity yet, load it if we can.
+      if (!$role instanceof Role) {
+        // Try to load the role by role id.
+        if ($r = Role::load($role)) {
+          $role = $r;
+        }
+        else {
+          // Try to load the role by role label.
+          foreach ($drupal_roles as $drupal_role) {
+            if ($drupal_role->get('label') == $role) {
+              $role = $drupal_role;
+              break;
+            }
+          }
+        }
+      }
       // Skip adding the role to the user if they already have it.
       if (!$account->hasRole($role->id())) {
         // If you try to add anonymous or authenticated role to user, Drupal