Ecommerce Google Analytics Tracking

Developers

Jeremy Shipman - jeremy [at] burnbright.co.nz (original version) Hans de Ruiter - hans [at] hdrlab.org.nz (revised version)

Requirements

Silverstripe 2.4+ The Silverstripe Google Analytics module

Setup

• Install both the main Google Analytics module, and this one
• Log into your Google Analytics account, and enable ecommerce for the website whose ecommerce data you wish to track
• Enable Google Analytics tracking via the Google Analytics module
• You can optionally add a store name to the ecommerce data by adding the following to your _config.php file: EcommerceGoogleAnaltyics::setStoreName('Store Name');

Google documentation links:

http://code.google.com/apis/analytics/docs/tracking/gaTrackingEcommerce.html http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEcommerce.html

TODO / Room for improvement:

• Support including shipping amount in the submitted data
• Support Google Analytics' variation field
• Optionally allow recording actions: add to cart, remove, set quantity.
• Integrate analtyics reporting into CMS for an order. This way site owners an see additional info for the customer.