diff --git a/ExcelMapper/ExcelMapper.cs b/ExcelMapper/ExcelMapper.cs
index b58971b..ed589b6 100644
--- a/ExcelMapper/ExcelMapper.cs
+++ b/ExcelMapper/ExcelMapper.cs
@@ -847,6 +847,10 @@ Dictionary<int, ColumnInfo> GetColumns(ISheet sheet, TypeMapper typeMapper)
 
         object GetCellValue(ICell cell, ColumnInfo targetColumn)
         {
+            if (targetColumn.TextPlain) 
+            {
+                return DataFormatter.FormatCellValue(cell);
+            }
             var formulaResult = cell.CellType == CellType.Formula && (targetColumn.PropertyType != typeof(string) || targetColumn.FormulaResult);
             var cellType = formulaResult ? cell.CachedFormulaResultType : cell.CellType;
 
diff --git a/ExcelMapper/TypeMapper.cs b/ExcelMapper/TypeMapper.cs
index f7c449f..d0f04f2 100644
--- a/ExcelMapper/TypeMapper.cs
+++ b/ExcelMapper/TypeMapper.cs
@@ -103,6 +103,13 @@ public PropertyInfo Property
         /// <c>true</c> if the property will be serialized as JSON; otherwise, <c>false</c>.
         /// </value>
         public bool Json { get; set; }
+        /// <summary>
+        /// Gets or sets a value indicating whether to get the value in plain text.
+        /// </summary>
+        /// <value>
+        /// <c>true</c> if the property will be serialized as JSON; otherwise, <c>false</c>.
+        /// </value>
+        public bool TextPlain { get; set; }
 
         static readonly HashSet<Type> NumericTypes = new HashSet<Type>
         {