Search usability - Drive visits to politician page

[michaelmulley]

Many people are entering a politician's last name, at which they get a jillion pages of search results, often leading off with pages of very old entries. The politician in question is virtually always the first search result, and clicking on the linked name will take you to the politician page, which then provides a reasonably clear answer to "what has my MP been saying recently." But the current UI isn't leading people to click on that first result.

I changed the search view to, when you enter a full politician's name (e.g. "thomas mulcair") into search, redirect you to the appropriate MP page. But this can't and shouldn't be the behaviour when you enter just "mulcair." Maybe including a headshot would make people more likely to look at the politician result?