DOC - upload windows installer command in doc

Author: matthew-brett

doc/source/devel/make_release.rst

@@ -153,11 +153,12 @@ Release checklist
 
     make source-release
 
-* Once everything looks good, upload the source release to PyPi.  See
-  `setuptools intro`_::
+* Once everything looks good, upload the source release to PyPi.  Also upload a
+  Windows exe installer for convenience.  See `setuptools intro`_::
 
     python setup.py register
     python setup.py sdist --formats=gztar,zip upload
+    python setup.py bdist_wininst upload
 
 * Tag the release with tag of form ``1.1.0``::