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Hello,
For one of the projects we are doing, we suspect there might be interaction effects between the social media channels.
Can we specify something in the custom_channel_priors , as below to capture that?
# Update interaction terms if supported by DelayedSaturatedMMM
# Example of interaction effect
custom_beta_channel_prior['interaction'] = {
'Spend_META_Spend_TikTok': {'effect': 'multiplicative', 'level': 0.2} # Example interaction
}
Ideally we would like to discover the 0.2 from the data but if not take different values and figure out the best one from the sampling process.
I might be completely off the track here, in which case do pardon me!
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Hello,
For one of the projects we are doing, we suspect there might be interaction effects between the social media channels.
Can we specify something in the custom_channel_priors , as below to capture that?
Ideally we would like to discover the 0.2 from the data but if not take different values and figure out the best one from the sampling process.
I might be completely off the track here, in which case do pardon me!
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