diff --git a/_config.yml b/_config.yml
new file mode 100644
index 00000000..eaff4266
--- /dev/null
+++ b/_config.yml
@@ -0,0 +1,2 @@
+plugins:
+  - jekyll-sitemap
\ No newline at end of file
diff --git a/index.html b/index.html
index 3b82b493..a948fccd 100755
--- a/index.html
+++ b/index.html
@@ -9,11 +9,11 @@
 	<meta charset="utf-8">
 
 	<title>AI Model Efficiency Toolkit</title>
-	<meta name="description" content="QuIC presents the AI Model Efficiency Toolkit (AIMET) - a  library that provides advanced quantization and compression techniques for trained neural network models.">
-	<meta name="keywords" content="ai model efficiency toolkit, aimet, qualcomm ai,pruning, quantization, network-compression, automl, deep-neural-networks, network-quantization, model-efficiency, open-source">
-
+	<meta name="description" content="AI Model Efficiency Toolkit (AIMET) – library of advanced quantization and compression techniques for trained neural network models">
+	<meta name="keywords" content="ai model efficiency toolkit, aimet, qualcomm ai, pruning, quantization, network-compression, automl, deep-neural-networks, network-quantization, model-efficiency, open-source, pytorch, regularization, pruning-structures, automl-for-compression, channel-pruning-compression, spatial-SVD-compression">
 	<meta http-equiv="X-UA-Compatible" content="IE=edge">
 	<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1">
+	<link rel="canonical" href="https://quic.github.io/aimet-pages/index.html">
 
 	<!-- Template Basic Images Start -->
 	<meta property="og:image" content="path/to/image.jpg">
@@ -140,7 +140,7 @@ <h1 class="title title--big title--white promo__title">
 							</h1>
 
 							<p class="promo__tags">
-								<span class="tag__img"></span>pruning, quantization, network-compression, automl, deep-neural-networks, network-quantization, model-efficiency, open-source.
+								<span class="tag__img"></span>pruning, quantization, network-compression, automl, deep-neural-networks, network-quantization, model-efficiency, open-source, pytorch, regularization, pruning-structures, automl-for-compression, channel-pruning-compression, spatial-SVD-compression.
 							</p>
 
 							<!-- <form action="#" id="subscribe-top" class="form join-us">
@@ -180,7 +180,7 @@ <h2 class="title title--black title--medium">Open-sourcing our
 
 		<section  class="process section">
 			<div class="container">
-				<img src="imgs/AImodelEfficency.png" class="ai-model-eff-1"  alt="">
+				<img src="imgs/AImodelEfficency.png" class="ai-model-eff-1"  alt="AI Model Efficiency Toolkit Benefits: Lower power, Lower storage, Lower memory bandwidth, Higher performance">
 			</div>
 		</section>
 
@@ -225,11 +225,11 @@ <h2 class="title title--medium title--white">How does it work?</h2>
 						</div>
 					</div>
 				</div>
-				<img src="imgs/how-does-it-work.png" class="ai-model-eff-1"  alt="">
+				<img src="imgs/how-it-works.png" class="ai-model-eff-1"  alt="image for how AIMET works">
 			</div>
 		</section>
 
-		<section id="services" class="service section features-API">
+		<section id="services" class="service section features-API" itemscope itemtype="http://schema.org/SoftwareApplication">
 			<div class="container">
 				<div class="row">
 					<div class="col">
@@ -248,19 +248,19 @@ <h2 class="title title--medium title--black">Features</h2>
 								</li>
 								<li>
 									Cross-Layer Equalization
-									<span>Equalize weight tensors to reduce amplitude variation across channels</span>
+									<span itemprop = "featureList">Equalize weight tensors to reduce amplitude variation across channels</span>
 								</li>
 								<li>
 									Bias Correction
-									<span>Corrects shift in layer outputs introduced due to quantization</span>
+									<span itemprop = "featureList">Corrects shift in layer outputs introduced due to quantization</span>
 								</li>
 								<li>
 									Quantization Simulation
-									<span>Simulate on-target quantized inference accuracy</span>
+									<span itemprop = "featureList">Simulate on-target quantized inference accuracy</span>
 								</li>
 								<li>
 									Fine-tuning
-									<span>Use quantization sim to train the model further to improve accuracy</span>
+									<span itemprop = "featureList">Use quantization sim to train the model further to improve accuracy</span>
 								</li>
 							</ul>
 						</div>
@@ -273,15 +273,15 @@ <h2 class="title title--medium title--black">Features</h2>
 								</li>
 								<li>
 									Spatial SVD
-									<span>Tensor-decomposition technique to split a large layer into two smaller ones</span>
+									<span itemprop = "featureList">Tensor-decomposition technique to split a large layer into two smaller ones</span>
 								</li>
 								<li>
 									Channel Pruning
-									<span>Removes redundant input channels from a layer and reconstructs layer weights</span>
+									<span itemprop = "featureList">Removes redundant input channels from a layer and reconstructs layer weights</span>
 								</li>
 								<li>
 									Automatic selection of per-layer compression ratios
-									<span>Automatically selects how much to compress each layer in the model</span>
+									<span itemprop = "featureList">Automatically selects how much to compress each layer in the model</span>
 								</li>
 							</ul>
 						</div>
@@ -396,7 +396,7 @@ <h2 class="title title--medium title--black">What performance benefits can you e
 			</div>
 		</section>
 
-		<section id="video" class="news section video-section">
+		<section id="video" class="news section video-section" itemscope itemtype="http://schema.org/SoftwareApplication">
 			<div class="container">
 				<div class="row">
 					<div class="col">
@@ -406,31 +406,31 @@ <h2 class="title title--medium title--black">Watch the videos below to find out
 						</div>
 						<div class="video-container">
 							<iframe width="560" height="315" src="https://www.youtube.com/embed/Ia4Qdx0vO8c" frameborder="0"
-							allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
+							allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen itemprop = "video"></iframe>
 						</div>
 						<div class="block-header block-header--animated block-header--center">
 						</div>
 						<div class="video-container">
 							<iframe width="560" height="315" src="https://www.youtube.com/embed/SxIMXo3GvWc" frameborder="0"
-							allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
+							allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen itemprop = "video"></iframe>
 						</div>
 						<div class="block-header block-header--animated block-header--center">
 						</div>
 						<div class="video-container">
 							<iframe width="560" height="315" src="https://www.youtube.com/embed/zgfy57saqsQ" frameborder="0"
-							allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
+							allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen itemprop = "video"></iframe>
 						</div>
 						<div class="block-header block-header--animated block-header--center">
 						</div>
 						<div class="video-container">
 							<iframe width="560" height="315" src="https://www.youtube.com/embed/0-i64DelNkI" frameborder="0"
-							allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>						
+							allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen itemprop = "video"></iframe>
 						</div>
 						<div class="block-header block-header--animated block-header--center">
 						</div>
 						<div class="video-container">
 							<iframe width="560" height="315" src="https://www.youtube.com/embed/QZP2zRb8Vuo" frameborder="0"
-							allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
+							allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen itemprop = "video"></iframe>
 						</div>
 					</div>
 				</div>
@@ -572,7 +572,7 @@ <h2 class="title title--medium title--black">Check out the documentation:</h2>
 
 		<footer class="footer ">
 			<div class="container">
-				<img class="logo__img-center" src="imgs/footer-icon.png" alt="">
+				<img class="logo__img-center" src="imgs/footer-icon.png" alt="footer icon">
 			</div>
 			<div class="col">
 				<p style="font-size:12px;color:white"> <br><br><br>Qualcomm AI Research is an initiative of Qualcomm Technologies, Inc.<br>
diff --git a/robots.txt b/robots.txt
new file mode 100644
index 00000000..14267e90
--- /dev/null
+++ b/robots.txt
@@ -0,0 +1,2 @@
+User-agent: *
+Allow: /
\ No newline at end of file