A curated directory of essential tools to help startup founders — build, launch, and grow their products.
This directory is part of the Awesome Launch project, a crowdsourced resource for startups, indie developers, and entrepreneurs.
Tools to help you develop a product or service.
- GitHub – Code hosting, collaboration, and version control.
- GitLab – Alternative to GitHub with CI/CD built-in.
- Bitbucket – Git repository for teams, integrated with Jira.
- Supabase – Open-source Firebase alternative for backend services.
- Firebase – Scalable backend for authentication, hosting, and database.
- DigitalOcean – Cloud hosting for startups with easy deployment.
Visualize your design or MVP.
- Figma – Collaborative UI/UX design tool.
- Canva – Simple design tool for graphics and marketing materials.
- Balsamiq – Quick and easy wireframing tool.
- Adobe XD – UI/UX prototyping and design software.
No code experience? No problem.
- Bubble – No-code app development platform.
- Zapier – Automate workflows between different apps.
- Make (Integromat) – Advanced workflow automation tool.
- Webflow – No-code website builder with CMS capabilities.
Free/Cheap hosting options to host a website or app.
- Vercel – Best for front-end hosting and Next.js apps.
- Netlify – Simple deployment for static sites and JAMstack apps.
- Railway – Deploy apps, databases, and services easily.
- Heroku – Cloud application platform for easy backend deployment.
- Firebase – Provides free frontend hosting for MVPs and early-stage startups.
Tools to help determine site and app interactions.
- Google Analytics – Track website traffic and user behavior.
- Hotjar – Heatmaps, session recordings, and user feedback tools.
- PostHog – Open-source product analytics.
- Fathom Analytics – Simple and GDPR-compliant website analytics.
- Umami Cloud – Open-source, privacy-focused website analytics.
- Plausible – Privacy-friendly, simple web analytics.
Get your product out there to attain users!
- Google Search Console – Monitor and optimize website SEO.
- Ahrefs – Powerful SEO and backlink analysis tool.
- Semrush – All-in-one SEO, content, and PPC tool.
- Mailchimp – Email marketing automation platform.
- ConvertKit – Email marketing for creators and startups.
Manage customers and sales.
- Intercom – Live chat, support, and customer messaging.
- Drift – Conversational marketing and sales chatbots.
- Zendesk – Customer support ticketing system.
- HubSpot CRM – Free CRM with marketing and sales tools.
Tools to accept payements or monetize your services.
- Stripe – Payment processing and subscriptions.
- Paddle – All-in-one payments and tax compliance for SaaS.
- Gumroad – Sell digital products easily.
- Kickstarter – Crowdfunding platform for creative projects.
- Indiegogo – Crowdfunding for startups and ideas.
💡 Got a great tool suggestion? Open an issue!
