The HubSpot tag for the server GTM communicates with the HubSpot API.
- Track custom behavioral events
- Track ecommerce events
- Create new contacts
- Update existing contacts
- Send visitor information (e.g., identify logged-in users by passing their name and email to HubSpot for chat functionality, or use identified users for targeted CTAs such as displaying pop-ups only for non-logged-in users).
- Add HubSpot tag to the server GTM from the template gallery.
- Add HubSpot API Key.
- Select event.
- Add user email and event information.
More detailed description of setting up the HubSpot tag in the sGTM can be found by this link.
HubSpot Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.