diff --git a/.powenv b/.powenv
new file mode 100644
index 00000000000..fa534d48232
--- /dev/null
+++ b/.powenv
@@ -0,0 +1 @@
+export NEW_HOTNESS=yessir
diff --git a/app/controllers/people_controller.rb b/app/controllers/people_controller.rb
index 5684cf359d4..b02365be8d9 100644
--- a/app/controllers/people_controller.rb
+++ b/app/controllers/people_controller.rb
@@ -81,15 +81,12 @@ def hashes_for_people(people, aspects)
 
   def show
     @person = Person.find_from_guid_or_username(params)
+    flag = FeatureFlagger.new(current_user)
 
-    if remote_profile_with_no_user_session?
-      raise ActiveRecord::RecordNotFound
-    end
-
-    if @person.closed_account?
-      redirect_to :back, :notice => t("people.show.closed_account")
-      return
-    end
+    raise(ActiveRecord::RecordNotFound) if remote_profile_with_no_user_session?
+    return redirect_to :back, :notice => t("people.show.closed_account") if @person.closed_account?
+    return redirect_to person_path(@person) if params[:ex] && !flag.new_profile?
+    return redirect_to person_path(@person, :ex => true) if !params[:ex] && flag.new_profile? && flag.new_hotness?
 
     @post_type = :all
     @aspect = :profile
diff --git a/app/models/feature_flagger.rb b/app/models/feature_flagger.rb
index de93091adde..3ad5eee2cc2 100644
--- a/app/models/feature_flagger.rb
+++ b/app/models/feature_flagger.rb
@@ -4,6 +4,25 @@ def initialize(current_user)
   end
 
   def new_publisher?
-    @current_user.admin? || !(Rails.env.production? || Rails.env.staging?)
+    admin? || developer?
   end
+
+  def new_profile?
+    admin?
+  end
+
+  def new_hotness?
+    ENV["NEW_HOTNESS"]
+  end
+
+  protected
+
+  def developer?
+    !(Rails.env.production? || Rails.env.staging?) #includes test, cucumber, or developer
+  end
+
+  def admin?
+    @current_user.try(:admin?)
+  end
+
 end