diff --git a/demo/demo.php b/demo/demo.php
index d9438e7..d893267 100644
--- a/demo/demo.php
+++ b/demo/demo.php
@@ -9,7 +9,7 @@
 class Tribe_Demo_APM {
 
 	private $post_type = 'tribe_movie';
-	private $textdomain = 'tribe-apm';
+	private $textdomain = 'advanced-post-manager';
 
 	public function __construct() {
 		add_action( 'init', array( $this, 'test_filters' ) );
@@ -27,7 +27,7 @@ public function notice() {
 			$url = home_url( $path ) . '/demo_data.xml';
 			$import_url = admin_url( 'import.php' );
 			echo '<div id="messsage" class="updated"><p>';
-			printf( __( 'It looks like you might not have any demo data. <a href="%s">Download our data</a> and use the <a href="%s">WordPress Importer</a>.', 'tribe-apm' ), esc_url( $url ), esc_url( $import_url ) );
+			printf( __( 'It looks like you might not have any demo data. <a href="%s">Download our data</a> and use the <a href="%s">WordPress Importer</a>.', 'advanced-post-manager' ), esc_url( $url ), esc_url( $import_url ) );
 			echo '</p></div>';
 		}
 	}
diff --git a/lib/tribe-columns.class.php b/lib/tribe-columns.class.php
index 448edaf..88848c5 100755
--- a/lib/tribe-columns.class.php
+++ b/lib/tribe-columns.class.php
@@ -40,7 +40,7 @@ public function __construct( $post_type, $columns = array(), $active = array(),
 
 		$this->columns_example = array(
 			'column_id' => array(
-				'name' => __( 'Column Name', 'tribe-apm' ),
+				'name' => __( 'Column Name', 'advanced-post-manager' ),
 				'meta' => '_some_meta', // in most cases, this piece of meta will be queried to provide column contents
 			),
 		);
@@ -155,7 +155,7 @@ public function output_form() {
 		</ul>
 		</div>
 		<span class="apm-select-wrap"><select name="tribe-cols-drop" id="tribe-cols-drop"><?php
-			echo '<option value="0">' . esc_html__( 'Add a Column', 'tribe-apm' ) . '</option>';
+			echo '<option value="0">' . esc_html__( 'Add a Column', 'advanced-post-manager' ) . '</option>';
 			foreach ( $inactive as $key => $value ) {
 				$name = ( is_string( $value ) ) ? $value : $value['name'];
 				if ( empty( $name ) ) {
diff --git a/lib/tribe-filters.class.php b/lib/tribe-filters.class.php
index 2968c35..396dbac 100755
--- a/lib/tribe-filters.class.php
+++ b/lib/tribe-filters.class.php
@@ -49,8 +49,8 @@ class Tribe_Filters {
 	public function __construct( $post_type, $filters = array() ) {
 
 		$this->query_options = array(
-			'is' => __( 'Is', 'tribe-apm' ),
-			'not' => __( 'Is Not', 'tribe-apm' ),
+			'is' => __( 'Is', 'advanced-post-manager' ),
+			'not' => __( 'Is Not', 'advanced-post-manager' ),
 			'gt' => '>',
 			'lt' => '<',
 			'gte' => '>=',
@@ -68,9 +68,9 @@ public function __construct( $post_type, $filters = array() ) {
 		);
 
 		$this->query_search_options = array(
-			'like' => __( 'Search', 'tribe-apm' ),
-			'is' => __( 'Is', 'tribe-apm' ),
-			'not' => __( 'Is Not', 'tribe-apm' ),
+			'like' => __( 'Search', 'advanced-post-manager' ),
+			'is' => __( 'Is', 'advanced-post-manager' ),
+			'not' => __( 'Is Not', 'advanced-post-manager' ),
 			'gt' => '>',
 			'lt' => '<',
 			'gte' => '>=',
@@ -79,20 +79,20 @@ public function __construct( $post_type, $filters = array() ) {
 
 		$this->filters_example = array(
 			'filter_key' => array(
-				'name' => __( 'Member Type', 'tribe-apm' ), // text label
+				'name' => __( 'Member Type', 'advanced-post-manager' ), // text label
 				'meta' => '_type', // the meta key to query
 				'taxonomy' => 'some_taxonomy',// the taxonomy to query. Would never be set alongside meta above
 				'options' => array( // options for a meta query. Restricts them.
-					'cafe' => __( 'Cafe', 'tribe-apm' ),
-					'desk' => __( 'Private Desk', 'tribe-apm' ),
-					'office' => __( 'Office', 'tribe-apm' ),
+					'cafe' => __( 'Cafe', 'advanced-post-manager' ),
+					'desk' => __( 'Private Desk', 'advanced-post-manager' ),
+					'office' => __( 'Office', 'advanced-post-manager' ),
 				),
 			),
 		);
 
 		$this->active_example = array(
 			'filter_key' => array( // array key corresponds to key in $filters
-				'value' => __( 'what i’m querying. probably a key in the options array in $filters', 'tribe-apm' ),
+				'value' => __( 'what i’m querying. probably a key in the options array in $filters', 'advanced-post-manager' ),
 				'query_option' => 'is/is not,etc.',
 			),
 		);
@@ -178,7 +178,7 @@ public function output_form() {
 		$this->inactive = array_diff_key( $this->filters, $this->active );
 
 		echo '<div class="apm-inactive-filters">';
-		echo '<h4>' . esc_html__( 'Active Filters', 'tribe-apm' ) . '</h4>';
+		echo '<h4>' . esc_html__( 'Active Filters', 'advanced-post-manager' ) . '</h4>';
 		echo '<table id="tribe-filters-active" class="table-form">';
 		foreach ( $this->active as $k => $v ) {
 			echo $this->table_row( $k, $v );
@@ -534,9 +534,9 @@ protected function saved_filters_dropdown() {
 		// @TODO: this is an inappropriate way to do pluralization
 		?>
 		<div class="apm-saved-filters">
-			<h2 class="select-saved-filter"><?php echo esc_html__( 'Saved Filter Set', 'tribe-apm' ); ?><span>s</span></h2>
+			<h2 class="select-saved-filter"><?php echo esc_html__( 'Saved Filter Set', 'advanced-post-manager' ); ?><span>s</span></h2>
 			<span class="apm-select-wrap"><select id="tribe-saved-filters" name="tribe-saved-filters" data:submit_url="<?php echo esc_url( $url ); ?>">
-				<option value="0"><?php echo esc_html__( 'Choose a Saved Filter', 'tribe-apm' ); ?></option>
+				<option value="0"><?php echo esc_html__( 'Choose a Saved Filter', 'advanced-post-manager' ); ?></option>
 				<?php
 				foreach ( $filters as $filter ) {
 					?>
@@ -655,7 +655,7 @@ public static function select_field( $name, $options = null, $active = '', $allo
 	protected function inactive_dropdown() {
 		$inactive = $this->inactive;
 		echo '<span class="apm-select-wrap"><select name="tribe-filters-inactive" id="tribe-filters-inactive">';
-		echo '<option value="0">' . esc_html__( 'Add a Filter', 'tribe-apm' ) . '</option>';
+		echo '<option value="0">' . esc_html__( 'Add a Filter', 'advanced-post-manager' ) . '</option>';
 		foreach ( $inactive as $k => $v ) {
 			echo $this->dropdown_row( $k, $v );
 		}
diff --git a/lib/tribe-meta-box-helper.php b/lib/tribe-meta-box-helper.php
index 0f97176..7269695 100644
--- a/lib/tribe-meta-box-helper.php
+++ b/lib/tribe-meta-box-helper.php
@@ -42,7 +42,7 @@ protected function create_meta_boxes() {
 	protected function map_meta_boxes() {
 		$return_boxes = array();
 		$default_id = self::PREFIX . $this->post_type . '_metabox';
-		$default_box = array( $default_id => __( 'Extended Information', 'tribe-apm' ) );
+		$default_box = array( $default_id => __( 'Extended Information', 'advanced-post-manager' ) );
 		$metaboxes = $this->metaboxes;
 		if ( is_string( $metaboxes ) ) {
 			$default_box[ $default_id ] = $metaboxes;
diff --git a/lib/tribe-meta-box.php b/lib/tribe-meta-box.php
index 7cb9459..9e212c2 100644
--- a/lib/tribe-meta-box.php
+++ b/lib/tribe-meta-box.php
@@ -121,7 +121,7 @@ public function insert_images() {
 
 			$li = "<li id='item_$attachment_id'>";
 			$li .= "<img src='{$attachment['url']}' />";
-			$li .= "<a title='" . __( 'Delete this image', 'tribe-apm' ) . "' class='tribe-delete-file' href='#' rel='$nonce|$post_id|$id|$attachment_id'>" . __( 'Delete', 'tribe-apm' ) . '</a>';
+			$li .= "<a title='" . __( 'Delete this image', 'advanced-post-manager' ) . "' class='tribe-delete-file' href='#' rel='$nonce|$post_id|$id|$attachment_id'>" . __( 'Delete', 'advanced-post-manager' ) . '</a>';
 			$li .= "<input type='hidden' name='{$id}[]' value='$attachment_id' />";
 			$li .= '</li>';
 			$html .= $li;
@@ -381,19 +381,19 @@ public function show_field_file( $field, $meta ) {
 
 		if ( ! empty( $meta ) ) {
 			$nonce = wp_create_nonce( 'tribe_ajax_delete' );
-			echo '<div style="margin-bottom: 10px"><strong>' . esc_html__( 'Uploaded files', 'tribe-apm' ) . '</strong></div>';
+			echo '<div style="margin-bottom: 10px"><strong>' . esc_html__( 'Uploaded files', 'advanced-post-manager' ) . '</strong></div>';
 			echo '<ol class="tribe-upload">';
 			foreach ( $meta as $att ) {
-				echo '<li>' . wp_get_attachment_link( $att, '', false, false, ' ' ) . " (<a class='tribe-delete-file' href='#' rel='$nonce|{$post->ID}|{$field['meta']}|$att'>" . esc_html__( 'Delete', 'tribe-apm' ) . '</a>)</li>';
+				echo '<li>' . wp_get_attachment_link( $att, '', false, false, ' ' ) . " (<a class='tribe-delete-file' href='#' rel='$nonce|{$post->ID}|{$field['meta']}|$att'>" . esc_html__( 'Delete', 'advanced-post-manager' ) . '</a>)</li>';
 			}
 			echo '</ol>';
 		}
 
 		// show form upload
-		echo '<div style="clear: both"><strong>' . esc_html__( 'Upload new files', 'tribe-apm' ) . "</strong></div>
+		echo '<div style="clear: both"><strong>' . esc_html__( 'Upload new files', 'advanced-post-manager' ) . "</strong></div>
 			<div class='new-files'>
 				<div class='file-input'><input type='file' name='{$field['meta']}[]' /></div>
-				<a class='tribe-add-file' href='#'>" . esc_html__( 'Add another file', 'tribe-apm' ) . '</a>
+				<a class='tribe-add-file' href='#'>" . esc_html__( 'Add another file', 'advanced-post-manager' ) . '</a>
 			</div>
 		</td>';
 	}
@@ -431,14 +431,14 @@ public function show_field_image( $field, $meta ) {
 
 				echo "<li id='item_$image'>
 						<img src='$src' />
-						<a title='" . esc_attr__( 'Delete this image', 'tribe-apm' ) . "' class='tribe-delete-file' href='#' rel='$nonce_delete|{$post->ID}|{$field['meta']}|$image'>" . esc_html__( 'Delete', 'tribe-apm' ) . "</a>
+						<a title='" . esc_attr__( 'Delete this image', 'advanced-post-manager' ) . "' class='tribe-delete-file' href='#' rel='$nonce_delete|{$post->ID}|{$field['meta']}|$image'>" . esc_html__( 'Delete', 'advanced-post-manager' ) . "</a>
 						<input type='hidden' name='{$field['meta']}[]' value='$image' />
 					</li>";
 			}
 		}
 		echo '</ul>';
 
-		echo "<a href='#' class='tribe-upload-button button' rel='{$post->ID}|{$field['meta']}'>" . esc_html__( 'Add more images', 'tribe-apm' ) . '</a>';
+		echo "<a href='#' class='tribe-upload-button button' rel='{$post->ID}|{$field['meta']}'>" . esc_html__( 'Add more images', 'advanced-post-manager' ) . '</a>';
 		echo '</td>';
 	}
 
@@ -449,7 +449,7 @@ public function show_field_color( $field, $meta ) {
 
 		$this->show_field_begin( $field, $meta );
 		echo "<input class='tribe-color' type='text' name='{$field['meta']}' id='{$field['meta']}' value='$meta' size='8' />
-				<a href='#' class='tribe-color-select' rel='{$field['meta']}'>" . esc_html__( 'Select a color', 'tribe-apm' ) . "</a>
+				<a href='#' class='tribe-color-select' rel='{$field['meta']}'>" . esc_html__( 'Select a color', 'advanced-post-manager' ) . "</a>
 				<div style='display:none' class='tribe-color-picker' rel='{$field['meta']}'></div>";
 		$this->show_field_end( $field, $meta );
 	}
diff --git a/package.json b/package.json
index a9200f5..6bda79c 100644
--- a/package.json
+++ b/package.json
@@ -6,7 +6,7 @@
   "_zipfoldername": "advanced-post-manager",
   "_resourcepath": "src/resources",
   "_domainPath": "lang",
-  "_textDomain": "tribe-apm",
+  "_textDomain": "advanced-post-manager",
   "_glotPressUrl": "http://translations.theeventscalendar.com",
   "_glotPressSlug": "tribe-apm",
   "_glotPressFileFormat": "%textdomain%-%wp_locale%.%format%",
diff --git a/tribe-apm.php b/tribe-apm.php
index d3d4972..5c01bbf 100644
--- a/tribe-apm.php
+++ b/tribe-apm.php
@@ -5,7 +5,7 @@
  Version: 4.3rc2
  Author: Modern Tribe, Inc.
  Author URI: http://m.tri.be/4n
- Text Domain: tribe-apm
+ Text Domain: advanced-post-manager
  */
 
 define( 'TRIBE_APM_PATH', plugin_dir_path( __FILE__ ) );
@@ -13,7 +13,7 @@
 
 class Tribe_APM {
 
-	protected $textdomain = 'tribe-apm';
+	protected $textdomain = 'advanced-post-manager';
 	protected $args;
 	protected $metaboxes;
 	protected $url;
@@ -84,7 +84,7 @@ public function init() {
 	}
 
 	private function load_text_domain() {
-		load_plugin_textdomain( 'tribe-apm', false, dirname( plugin_basename( __FILE__ ) ) . '/lang' );
+		load_plugin_textdomain( 'advanced-post-manager', false, dirname( plugin_basename( __FILE__ ) ) . '/lang' );
 	}//end load_text_domain
 
 	public function resources_url( $unused_resource_url ) {
diff --git a/views/edit-filters.php b/views/edit-filters.php
index 517082f..5b17570 100755
--- a/views/edit-filters.php
+++ b/views/edit-filters.php
@@ -4,32 +4,32 @@
  ?>
 <div id="tribe-filters" class="metabox-holder meta-box-sortables">
 <div id="filters-wrap" class="postbox">
-	<div class="handlediv" title="<?php esc_attr_e( 'Click to toggle', 'tribe-apm' ); ?>"></div>
-	<h3 title="<?php esc_attr_e( 'Click to toggle', 'tribe-apm' ); ?>"><?php esc_html_e( 'Filters & Columns', 'tribe-apm' ); ?></h3>
+	<div class="handlediv" title="<?php esc_attr_e( 'Click to toggle', 'advanced-post-manager' ); ?>"></div>
+	<h3 title="<?php esc_attr_e( 'Click to toggle', 'advanced-post-manager' ); ?>"><?php esc_html_e( 'Filters & Columns', 'advanced-post-manager' ); ?></h3>
 	<form id="the-filters" action="<?php echo esc_url( $action_url ); ?>" method="post">
 		<div class="filters">
 			<?php $this->filters->output_form(); ?>
 		</div>
 		<div class="columns">
-			<h2><?php esc_html_e( 'Active Columns', 'tribe-apm' ); ?></h2>
-			<p><?php esc_html_e( 'Drag and drop to order and select which columns are displayed in the entries table.', 'tribe-apm' ); ?></p>
+			<h2><?php esc_html_e( 'Active Columns', 'advanced-post-manager' ); ?></h2>
+			<p><?php esc_html_e( 'Drag and drop to order and select which columns are displayed in the entries table.', 'advanced-post-manager' ); ?></p>
 			<?php $this->columns->output_form(); ?>
 		</div>
 		<div class="apm-actions">
 			<div class="alignleft actions">
-				<input type="submit" name="tribe-apply" value="<?php esc_attr_e( 'Apply', 'tribe-apm' ); ?>" class="button-primary" />
-				<input type="submit" name="save" value="<?php esc_attr_e( 'Save Filter Set', 'tribe-apm' ); ?>" class="button-secondary save" />
+				<input type="submit" name="tribe-apply" value="<?php esc_attr_e( 'Apply', 'advanced-post-manager' ); ?>" class="button-primary" />
+				<input type="submit" name="save" value="<?php esc_attr_e( 'Save Filter Set', 'advanced-post-manager' ); ?>" class="button-secondary save" />
 				<?php if ( $this->export ) : ?>
-					<input type="submit" name="csv" value="Export" title="<?php esc_attr_e( 'Export to CSV', 'tribe-apm' ); ?>" class="button-secondary csv" />
+					<input type="submit" name="csv" value="Export" title="<?php esc_attr_e( 'Export to CSV', 'advanced-post-manager' ); ?>" class="button-secondary csv" />
 				<?php endif; ?>
 			</div>
 			<div class="alignleft save-options">
-				<label for="filter_name"><?php esc_html_e( 'Filter Name', 'tribe-apm' ); ?> </label><input type="text" name="filter_name" value="" id="filter_name" />
-				<input type="submit" name="tribe-save" value="<?php esc_attr_e( 'Save', 'tribe-apm' ); ?>" class="button-primary save" />
-				<a href="#" id="cancel-save"><?php esc_html_e( 'Cancel', 'tribe-apm' ); ?></a>
+				<label for="filter_name"><?php esc_html_e( 'Filter Name', 'advanced-post-manager' ); ?> </label><input type="text" name="filter_name" value="" id="filter_name" />
+				<input type="submit" name="tribe-save" value="<?php esc_attr_e( 'Save', 'advanced-post-manager' ); ?>" class="button-primary save" />
+				<a href="#" id="cancel-save"><?php esc_html_e( 'Cancel', 'advanced-post-manager' ); ?></a>
 			</div>
 			<div class="alignright clear-action">
-				<input type="submit" name="tribe-clear" value="<?php esc_attr_e( 'Reset to Default', 'tribe-apm' ); ?>" class="button-primary button-apm-reset" />
+				<input type="submit" name="tribe-clear" value="<?php esc_attr_e( 'Reset to Default', 'advanced-post-manager' ); ?>" class="button-primary button-apm-reset" />
 			</div>
 		</div>
 	</form>