diff --git a/src/Umbraco.Infrastructure/DeliveryApi/ApiRichTextElementParser.cs b/src/Umbraco.Infrastructure/DeliveryApi/ApiRichTextElementParser.cs
index b54976ff4067..02a3d323c7cb 100644
--- a/src/Umbraco.Infrastructure/DeliveryApi/ApiRichTextElementParser.cs
+++ b/src/Umbraco.Infrastructure/DeliveryApi/ApiRichTextElementParser.cs
@@ -143,8 +143,9 @@ private void ReplaceLocalLinks(IPublishedContentCache contentCache, IPublishedMe
             mediaCache,
             href,
             type,
-            route =>
+            (route, contentId) =>
             {
+                attributes["destination-id"] = contentId;
                 attributes["route"] = route;
                 attributes.Remove("href");
             },
diff --git a/src/Umbraco.Infrastructure/DeliveryApi/ApiRichTextMarkupParser.cs b/src/Umbraco.Infrastructure/DeliveryApi/ApiRichTextMarkupParser.cs
index 3712a4b6c5cc..95dbd8a1c7d9 100644
--- a/src/Umbraco.Infrastructure/DeliveryApi/ApiRichTextMarkupParser.cs
+++ b/src/Umbraco.Infrastructure/DeliveryApi/ApiRichTextMarkupParser.cs
@@ -2,6 +2,7 @@
 using Microsoft.Extensions.Logging;
 using Umbraco.Cms.Core;
 using Umbraco.Cms.Core.DeliveryApi;
+using Umbraco.Cms.Core.Models;
 using Umbraco.Cms.Core.PublishedCache;
 using Umbraco.Extensions;
 
@@ -58,17 +59,20 @@ private void ReplaceLocalLinks(HtmlDocument doc, IPublishedContentCache contentC
                     mediaCache,
                 link.GetAttributeValue("href", string.Empty),
                 link.GetAttributeValue("type", "unknown"),
-                route =>
+                (route, contentId) =>
                 {
                     link.SetAttributeValue("href", $"{route.Path}{route.QueryString}");
+                    link.SetAttributeValue("data-destination-id", contentId.ToString("D"));
                     link.SetAttributeValue("data-start-item-path", route.StartItem.Path);
                     link.SetAttributeValue("data-start-item-id", route.StartItem.Id.ToString("D"));
                     link.Attributes["type"]?.Remove();
+                    link.SetAttributeValue("data-link-type", nameof(LinkType.Content));
                 },
                 url =>
                 {
                     link.SetAttributeValue("href", url);
                     link.Attributes["type"]?.Remove();
+                    link.SetAttributeValue("data-link-type", nameof(LinkType.Media));
                 },
                 () =>
                 {
diff --git a/src/Umbraco.Infrastructure/DeliveryApi/ApiRichTextParserBase.cs b/src/Umbraco.Infrastructure/DeliveryApi/ApiRichTextParserBase.cs
index d1cf1b5b3ae8..64a55ba3d3d3 100644
--- a/src/Umbraco.Infrastructure/DeliveryApi/ApiRichTextParserBase.cs
+++ b/src/Umbraco.Infrastructure/DeliveryApi/ApiRichTextParserBase.cs
@@ -21,7 +21,7 @@ protected ApiRichTextParserBase(IApiContentRouteBuilder apiContentRouteBuilder,
         _apiMediaUrlProvider = apiMediaUrlProvider;
     }
 
-    protected void ReplaceLocalLinks(IPublishedContentCache contentCache, IPublishedMediaCache mediaCache, string href, string type, Action<IApiContentRoute> handleContentRoute, Action<string> handleMediaUrl, Action handleInvalidLink)
+    protected void ReplaceLocalLinks(IPublishedContentCache contentCache, IPublishedMediaCache mediaCache, string href, string type, Action<IApiContentRoute, Guid> handleContentRoute, Action<string> handleMediaUrl, Action handleInvalidLink)
     {
         ReplaceStatus replaceAttempt = ReplaceLocalLink(contentCache, mediaCache, href, type, handleContentRoute, handleMediaUrl);
         if (replaceAttempt == ReplaceStatus.Success)
@@ -35,7 +35,7 @@ protected void ReplaceLocalLinks(IPublishedContentCache contentCache, IPublished
         }
     }
 
-    private ReplaceStatus ReplaceLocalLink(IPublishedContentCache contentCache, IPublishedMediaCache mediaCache, string href, string type, Action<IApiContentRoute> handleContentRoute, Action<string> handleMediaUrl)
+    private ReplaceStatus ReplaceLocalLink(IPublishedContentCache contentCache, IPublishedMediaCache mediaCache, string href, string type, Action<IApiContentRoute, Guid> handleContentRoute, Action<string> handleMediaUrl)
     {
         Match match = LocalLinkRegex().Match(href);
         if (match.Success is false)
@@ -60,7 +60,7 @@ private ReplaceStatus ReplaceLocalLink(IPublishedContentCache contentCache, IPub
                 if (route != null)
                 {
                     route.QueryString = match.Groups["query"].Value.NullOrWhiteSpaceAsNull();
-                    handleContentRoute(route);
+                    handleContentRoute(route, guid);
                     return ReplaceStatus.Success;
                 }
 
@@ -79,7 +79,7 @@ private ReplaceStatus ReplaceLocalLink(IPublishedContentCache contentCache, IPub
         return ReplaceStatus.InvalidEntityType;
     }
 
-    private ReplaceStatus ReplaceLegacyLocalLink(IPublishedContentCache contentCache, IPublishedMediaCache mediaCache, string href, Action<IApiContentRoute> handleContentRoute, Action<string> handleMediaUrl)
+    private ReplaceStatus ReplaceLegacyLocalLink(IPublishedContentCache contentCache, IPublishedMediaCache mediaCache, string href, Action<IApiContentRoute, Guid> handleContentRoute, Action<string> handleMediaUrl)
     {
         Match match = LegacyLocalLinkRegex().Match(href);
         if (match.Success is false)
@@ -108,7 +108,7 @@ private ReplaceStatus ReplaceLegacyLocalLink(IPublishedContentCache contentCache
                 if (route != null)
                 {
                     route.QueryString = match.Groups["query"].Value.NullOrWhiteSpaceAsNull();
-                    handleContentRoute(route);
+                    handleContentRoute(route, guidUdi.Guid);
                     return ReplaceStatus.Success;
                 }
 
diff --git a/tests/Umbraco.Tests.UnitTests/Umbraco.Core/DeliveryApi/RichTextParserTests.cs b/tests/Umbraco.Tests.UnitTests/Umbraco.Core/DeliveryApi/RichTextParserTests.cs
index 2acab6caced3..de634f3df36d 100644
--- a/tests/Umbraco.Tests.UnitTests/Umbraco.Core/DeliveryApi/RichTextParserTests.cs
+++ b/tests/Umbraco.Tests.UnitTests/Umbraco.Core/DeliveryApi/RichTextParserTests.cs
@@ -3,6 +3,7 @@
 using NUnit.Framework;
 using Umbraco.Cms.Core;
 using Umbraco.Cms.Core.DeliveryApi;
+using Umbraco.Cms.Core.Models;
 using Umbraco.Cms.Core.Models.Blocks;
 using Umbraco.Cms.Core.Models.DeliveryApi;
 using Umbraco.Cms.Core.Models.PublishedContent;
@@ -141,9 +142,12 @@ public void ParseElement_CanParseContentLink(string? postfix)
         var link = element.Elements.OfType<RichTextGenericElement>().Single().Elements.Single() as RichTextGenericElement;
         Assert.IsNotNull(link);
         Assert.AreEqual("a", link.Tag);
-        Assert.AreEqual(1, link.Attributes.Count);
-        Assert.AreEqual("route", link.Attributes.First().Key);
-        var route = link.Attributes.First().Value as IApiContentRoute;
+        Assert.AreEqual(2, link.Attributes.Count);
+        Assert.IsNotNull(link.Attributes["route"]);
+        Assert.IsNotNull(link.Attributes["destination-id"]);
+        var id = (Guid)link.Attributes["destination-id"];
+        Assert.AreEqual(_contentKey, id);
+        var route = link.Attributes["route"] as IApiContentRoute;
         Assert.IsNotNull(route);
         Assert.AreEqual("/some-content-path", route.Path);
         Assert.AreEqual(postfix.NullOrWhiteSpaceAsNull(), route.QueryString);
@@ -482,8 +486,10 @@ public void ParseMarkup_CanParseContentLink()
 
         var result = parser.Parse($"<p><a href=\"/{{localLink:{_contentKey:N}}}\" type=\"document\"></a></p>");
         Assert.IsTrue(result.Contains("href=\"/some-content-path\""));
+        Assert.IsTrue(result.Contains($"data-destination-id=\"{_contentKey:D}\""));
         Assert.IsTrue(result.Contains("data-start-item-path=\"the-root-path\""));
         Assert.IsTrue(result.Contains($"data-start-item-id=\"{_contentRootKey:D}\""));
+        Assert.IsTrue(result.Contains($"data-link-type=\"{LinkType.Content}\""));
     }
 
     [Test]
@@ -493,8 +499,10 @@ public void ParseMarkup_CanParseLegacyContentLink()
 
         var result = parser.Parse($"<p><a href=\"/{{localLink:umb://document/{_contentKey:N}}}\"></a></p>");
         Assert.IsTrue(result.Contains("href=\"/some-content-path\""));
+        Assert.IsTrue(result.Contains($"data-destination-id=\"{_contentKey:D}\""));
         Assert.IsTrue(result.Contains("data-start-item-path=\"the-root-path\""));
         Assert.IsTrue(result.Contains($"data-start-item-id=\"{_contentRootKey:D}\""));
+        Assert.IsTrue(result.Contains($"data-link-type=\"{LinkType.Content}\""));
     }
 
     [TestCase("#some-anchor")]
@@ -507,8 +515,10 @@ public void ParseMarkup_CanParseContentLink_WithPostfix(string postfix)
 
         var result = parser.Parse($"<p><a href=\"/{{localLink:{_contentKey:N}}}{postfix}\" type=\"document\"></a></p>");
         Assert.IsTrue(result.Contains($"href=\"/some-content-path{postfix}\""));
+        Assert.IsTrue(result.Contains($"data-destination-id=\"{_contentKey:D}\""));
         Assert.IsTrue(result.Contains("data-start-item-path=\"the-root-path\""));
         Assert.IsTrue(result.Contains($"data-start-item-id=\"{_contentRootKey:D}\""));
+        Assert.IsTrue(result.Contains($"data-link-type=\"{LinkType.Content}\""));
     }
 
     [TestCase("#some-anchor")]
@@ -521,8 +531,10 @@ public void ParseMarkup_CanParseLegacyContentLink_WithPostfix(string postfix)
 
         var result = parser.Parse($"<p><a href=\"/{{localLink:umb://document/{_contentKey:N}}}{postfix}\"></a></p>");
         Assert.IsTrue(result.Contains($"href=\"/some-content-path{postfix}\""));
+        Assert.IsTrue(result.Contains($"data-destination-id=\"{_contentKey:D}\""));
         Assert.IsTrue(result.Contains("data-start-item-path=\"the-root-path\""));
         Assert.IsTrue(result.Contains($"data-start-item-id=\"{_contentRootKey:D}\""));
+        Assert.IsTrue(result.Contains($"data-link-type=\"{LinkType.Content}\""));
     }
 
     [Test]
@@ -532,6 +544,8 @@ public void ParseMarkup_CanParseMediaLink()
 
         var result = parser.Parse($"<p><a href=\"/{{localLink:umb://media/{_mediaKey:N}}}\"></a></p>");
         Assert.IsTrue(result.Contains("href=\"/some-media-url\""));
+        Assert.IsTrue(result.Contains($"data-link-type=\"{LinkType.Media}\""));
+
     }
 
     [TestCase("{localLink:umb://document/fe5bf80d37db4373adb9b206896b4a3b}")]
diff --git a/tests/Umbraco.Tests.UnitTests/Umbraco.Infrastructure/DeliveryApi/ApiRichTextMarkupParserTests.cs b/tests/Umbraco.Tests.UnitTests/Umbraco.Infrastructure/DeliveryApi/ApiRichTextMarkupParserTests.cs
index 90e8e11df262..e03a0bc9e0b8 100644
--- a/tests/Umbraco.Tests.UnitTests/Umbraco.Infrastructure/DeliveryApi/ApiRichTextMarkupParserTests.cs
+++ b/tests/Umbraco.Tests.UnitTests/Umbraco.Infrastructure/DeliveryApi/ApiRichTextMarkupParserTests.cs
@@ -3,6 +3,7 @@
 using NUnit.Framework;
 using Umbraco.Cms.Core;
 using Umbraco.Cms.Core.DeliveryApi;
+using Umbraco.Cms.Core.Models;
 using Umbraco.Cms.Core.Models.DeliveryApi;
 using Umbraco.Cms.Core.Models.PublishedContent;
 using Umbraco.Cms.Core.PublishedCache;
@@ -36,7 +37,7 @@ public void Can_Parse_Legacy_LocalLinks()
             "<p><a href=\"/{localLink:umb://document/a1c5d649977f4ea59b1cb26055f3eed3}\" title=\"Inline\">link </a>to another page</p>";
 
         var expectedOutput =
-            "<p><a href=\"/inline/\" title=\"Inline\" data-start-item-path=\"inline\" data-start-item-id=\"a1c5d649-977f-4ea5-9b1c-b26055f3eed3\">link </a>to another page</p>";
+            $"<p><a href=\"/inline/\" title=\"Inline\" data-destination-id=\"{key1:D}\" data-start-item-path=\"inline\" data-start-item-id=\"a1c5d649-977f-4ea5-9b1c-b26055f3eed3\" data-link-type=\"{LinkType.Content}\">link </a>to another page</p>";
 
         var parsedHtml = parser.Parse(legacyHtml);
 
@@ -71,8 +72,8 @@ public void Can_Parse_LocalLinks()
 <p>and to the <a type=""document"" href=""/{localLink:cc143afe-4cbf-46e5-b399-c9f451384373}"" title=""other page"">other page</a></p>";
 
         var expectedOutput =
-            @"<p>Rich text outside of the blocks with a link to <a href=""/self/"" title=""itself"" data-start-item-path=""self"" data-start-item-id=""eed5fc6b-96fd-45a5-a0f1-b1adfb483c2f"">itself</a><br><br></p>
-<p>and to the <a href=""/other/"" title=""other page"" data-start-item-path=""other"" data-start-item-id=""cc143afe-4cbf-46e5-b399-c9f451384373"">other page</a></p>";
+            $@"<p>Rich text outside of the blocks with a link to <a href=""/self/"" title=""itself"" data-destination-id=""{key1:D}"" data-start-item-path=""self"" data-start-item-id=""eed5fc6b-96fd-45a5-a0f1-b1adfb483c2f"" data-link-type=""{LinkType.Content}"">itself</a><br><br></p>
+<p>and to the <a href=""/other/"" title=""other page"" data-destination-id=""{key2:D}"" data-start-item-path=""other"" data-start-item-id=""cc143afe-4cbf-46e5-b399-c9f451384373"" data-link-type=""{LinkType.Content}"">other page</a></p>";
 
         var parsedHtml = parser.Parse(html);
 
@@ -110,8 +111,8 @@ public void Can_Parse_LocalLinks_With_Postfix(string postfix)
 <p>and to the <a type=""document"" href=""/{{localLink:cc143afe-4cbf-46e5-b399-c9f451384373}}{postfix}"" title=""other page"">other page</a></p>";
 
         var expectedOutput =
-            $@"<p>Rich text outside of the blocks with a link to <a href=""/self/{postfix}"" title=""itself"" data-start-item-path=""self"" data-start-item-id=""eed5fc6b-96fd-45a5-a0f1-b1adfb483c2f"">itself</a><br><br></p>
-<p>and to the <a href=""/other/{postfix}"" title=""other page"" data-start-item-path=""other"" data-start-item-id=""cc143afe-4cbf-46e5-b399-c9f451384373"">other page</a></p>";
+            $@"<p>Rich text outside of the blocks with a link to <a href=""/self/{postfix}"" title=""itself"" data-destination-id=""{key1:D}"" data-start-item-path=""self"" data-start-item-id=""eed5fc6b-96fd-45a5-a0f1-b1adfb483c2f"" data-link-type=""{LinkType.Content}"">itself</a><br><br></p>
+<p>and to the <a href=""/other/{postfix}"" title=""other page"" data-destination-id=""{key2:D}"" data-start-item-path=""other"" data-start-item-id=""cc143afe-4cbf-46e5-b399-c9f451384373"" data-link-type=""{LinkType.Content}"">other page</a></p>";
 
         var parsedHtml = parser.Parse(html);