SEO Optimization Plan

1. Setting Clear Goals:

• Boosting Conversions:

  • Our primary objectives revolve around attracting new volunteers and garnering donations.

    • Conversion Action: Encourage Volunteer Sign-Ups

      • Measurable Metric: Track the number of new volunteer sign-ups on the website.
      • Timeframe: Monthly

    • Conversion Action: Facilitate Donation Completion

      • Measurable Metric: Monitor the total monetary donations received through the website.
      • Timeframe: Aligned with specific fundraising campaigns or project completions.

2. Understanding Our Audience:

• Volunteers:

  • Target individuals with backgrounds in computer science or related fields, alongside those from diverse backgrounds possessing knowledge and skills in tech professions such as professionals, developers, designers, and project managers.
  • Welcome individuals of any age, driven by a passion to contribute.
  • Emphasize their intrinsic motivation and commitment to civic tech projects.
  • Foster gender diversity among volunteers.
  • Highlight local opportunities, with a specific focus on the province of British Columbia.

• Donors:

  • Direct efforts towards local businesses recognizing the potential in civic tech innovation.
  • Emphasize the transformative impact of supporting your projects.
  • Seek businesses aligned with the vision and potential of your initiatives.

3. Keyword Research:

• Identifying Core Keywords:

  • Leverage tools like Google Keyword Planner, SEMrush, or Ahrefs to unearth keywords germane to your organization's mission and solutions.
  • Our key keywords include:
    1. Civic tech
    2. Public sector innovation
    3. Open source projects
    4. Civic technology
    5. Code for British Columbia

• Long-Tail Keywords:

  • Integrate specific location-based keywords related to British Columbia.
    • Civic tech solutions in British Columbia
    • Innovations in public sector technology BC
    • Open source projects for civic engagement BC
    • Civic technology impact in British Columbia
    • Code for BC community initiatives

4. Analyzing the Strategies of Similar Organizations:

• Similar Organizations:
  • Code for Canada

5. On-Page and Off-Page SEO Strategies:

• On-Page SEO:

  • Optimize Meta Titles and Descriptions with Targeted Keywords.
  • Ensure Header Tags (H1, H2, H3) are used logically.
  • Create High-Quality, Informative Content.
  • Implement Schema Markup for Rich Snippets.
  • Include descriptive Image Alt Tags for all images

• Off-Page SEO:

  • Build High-Quality Backlinks.
  • Develop a Social Media Presence by sharing valuable content on platforms relevant to your audience.

6. Technical SEO:

• Optimizing Site Structure:

  • Create an XML Sitemap.
  • Ensure a Clean and Logical URL Structure.
  • Utilize Canonical Tags to Avoid Duplicate Content.

• Enhancing Site Speed:

  • Optimize images, leverage browser caching, and consider a Content Delivery Network (CDN).

• Prioritizing Mobile Optimization:

  • Ensure a responsive design for mobile users.

• Robots.txt Optimization:

  • The robots.txt file instructs search engine crawlers on which pages to crawl and index and which to avoid. Ensure important pages are not blocked unintentionally. Disallow access to sensitive or non-essential parts of the site to prevent duplicate content issues. Regularly check and update the robots.txt file as your site evolves.

7. Measure and Adjust:

• Utilize Google Analytics:

  • Regularly monitor Website Traffic, User Behavior, and Conversions.
  • Track Keyword Performance for ongoing optimization.

• Leverage Google Search Console:

  • Check for Indexing Issues.
  • Monitor Click-Through Rates for Keywords.

• Conduct Regular Audits:

  • Initiate monthly SEO audits to proactively identify and rectify issues.