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What's the difference between a logotype and a mark?

A logotype is the name of a company that is designed in a visually unique way. It may be displayed in a preexisting font that is customised to some degree. Or it may be built from geometric shapes that abstract letters for a specific effect.

A mark does not generally contain the name of the company — it more abstractly represents that company. It may or may not always sit next to the logotype.

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