# DecentraAds
DecentraAds is basically a web3 implementation of Google Ads. DecentraAds is a decentralized advertisement protocol that anyone can integrate on their dapp and start generating revenue from it. DecentraAds connects dapps with advertisers in a decentralized way. The ads listed on DecentraAds are approved by the community (depends upon DApp choice), this filters out bad products ( Unhealthy / Environmentally harmful / Frauds ) and gives good products a chance to highlight, this way our protocol helps in environment change and overall healthy internet advertisement industry. DecentraAds focuses on spreading awareness on climate change and healthy lifestyle and provides a decentralized platform to promote such good products / projects.
DecentraAds protocol allows the dapp to decide which ad will be shown on the dapp unlike Google ads where you can lose users because of annoying and inappropriate ads and cannot decide which ad to accept and which ad to reject. Ads by DecentraAds are approved by the community which will ensure only the good products / projects are being advertised and promoted.
- Privacy : Advertisers track users and sell their data to third parties. Around 43% internet users use Ad Blockers. Reasons for using Ad Blockers are privacy concerns and bad ads.
- Unhealthy products : Advertisers promote unhealthy products like cigarettes, alcohol, junk food, etc.
- Uncontrolled Ads : Apps don’t have the control to select which ads to endorse and reject, resulting in bad user-experience and losing user base.
One of the main characteristics of web3 is decentralization, the transfer of control and decision-making from a centralized entity to a distributed network that's what DecentraAds is aiming to achieve.
- High Platform Fees : Google and other giants takes a big chunk from the revenue generated from ads.
Most web3 projects are very useful but lack a business model when dapps need financial support on start or on the point where they need it, that's why they don’t survive or never get built in the first place. These projects can rely on DecentraAds to generate revenue.
“If you're not paying for the product, then you're the product.”
The above saying basically explains how advertising works on the internet, the users watching ads are the source of revenue for the app, there is nothing wrong with that but DecentraAds allow users to take a small part of the marketing budget by reviewing the ads.
DecentraAds takes a very low protocol fee from the revenue generated from ads, this will help dapps to generate more revenue and users to get more rewards.
DecentraAds is a transparent protocol, all the transactions are visible on the blockchain, this will ensure that the protocol is not being manipulated by any party. All the particpants can see the deals made between advertisers and dapps.
- DApp has to register on DecentraAds and integrate the DecentraAds SDK.
- DApp can choose to display the ads on the DApp or not and whether DAO should approve the ads or not.
- Funds withdrawal, generated from the ads budget (80% goes to the DApp).
- DApp can provide whitelist of voters or own community, and set the incentive for the voters.
- Advertiser has to register on DecentraAds and create an ad campaign.
- Advertiser will send proposal to DApp of its choice.
- DAO will approve the ads based on the DApp's choice.
- There are basically two types of DAOs, one is the DApp's own DAO and the other is DecentraAds DAO.
- DecentrAds DAO can review if DApp is working properly or not and can remove the DApp from the DecentraAds network.
- 10% of the ad budget goes to the DAO who participates in voting.
- SDK will provide the DApp with the ad to be displayed on the DApp in a particular timeframe.
- Link to the SDK: https://www.npmjs.com/package/@kiranaz/de-ad
- SDK will provide ads in two ways, one is the ad banner and the other is the ad popup.