Merge pull request #8727 from cfpb/paul_socialshare

Social Share buttons: add UTM campaign codes to shared URLs
cfpb · Jan 30, 2025 · 01e269a · 01e269a
2 parents 504ff34 + 3346d66
commit 01e269a
Showing 1 changed file with 10 additions and 4 deletions.
diff --git a/cfgov/v1/jinja2/v1/includes/molecules/social-media.html b/cfgov/v1/jinja2/v1/includes/molecules/social-media.html
@@ -57,11 +57,17 @@
 {% set is_share_view = value.is_share_view | default( true ) %}
 {% set is_printable = value.is_printable | default( false ) %}
 
+{% set facebook_campaign = '?utm_source=facebook&utm_medium=social&utm_campaign=share_button' | urlencode %}
+{% set twitter_campaign = '?utm_source=twitter&utm_medium=social&utm_campaign=share_button' | urlencode %}
+{% set linkedin_campaign = '?utm_source=linkedin&utm_medium=social&utm_campaign=share_button' | urlencode %}
+{% set email_campaign = '?utm_source=webpage&utm_medium=email&utm_campaign=share_button' | urlencode %}
+
 {% set email_title = value.email_title or blurb %}
 {% set default_email_text = _("Check out this page from the CFPB") %}
 {% set email_text = value.email_text or ( default_email_text ~ ' - ' ) %}
 {% set email_signature = ' ' + value.email_signature if value.email_signature else '' %}
-{% set email_share_url = 'mailto:?subject=' ~ email_title | urlencode ~ '&body=' ~ email_text | urlencode ~ '%20' ~ parsed_url ~ email_signature | urlencode %}
+{% set email_body = email_text ~ '%20' ~ parsed_url ~ email_campaign ~ email_signature %}
+{% set email_share_url = 'mailto:?subject=' ~ email_title | urlencode ~ '&body=' ~ email_body %}
 
 {% set linkedin_title = ( value.linkedin_title or blurb ) | urlencode %}
 {% set linkedin_text = ( value.linkedin_text or '' ) | urlencode %}
@@ -88,22 +94,22 @@
         {% set facebook_info = {
             'name': 'Facebook',
             'homepage': facebook_homepage,
-            'share_url': 'https://www.facebook.com/dialog/share?app_id=210516218981921&display=page&href=' ~ parsed_url ~ '&redirect_uri=' ~ parsed_url,
+            'share_url': 'https://www.facebook.com/dialog/share?app_id=210516218981921&display=page&href=' ~ parsed_url ~ facebook_campaign,
             'icon': 'facebook'
         } %}
 
         {% set twitter_homepage = _('https://x.com/CFPB') %}
         {% set twitter_info = {
             'name': 'X',
             'homepage': twitter_homepage,
-            'share_url': _share_twitter_url(parsed_url, twitter_text, value) | trim,
+            'share_url': _share_twitter_url(parsed_url ~ twitter_campaign, twitter_text, value) | trim,
             'icon': 'x'
         } %}
 
         {% set linkedin_info = {
             'name': 'LinkedIn',
             'homepage': 'https://www.linkedin.com/company/consumer-financial-protection-bureau',
-            'share_url': 'https://www.linkedin.com/shareArticle?mini=true&url=' ~ parsed_url ~ '&title=' ~ linkedin_title ~ '&summary=' ~ linkedin_text,
+            'share_url': 'https://www.linkedin.com/shareArticle?mini=true&url=' ~ parsed_url ~ linkedin_campaign ~ '&title=' ~ linkedin_title ~ '&summary=' ~ linkedin_text,
             'icon': 'linkedin'
         } %}