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A marketing-oriented segmentation of clients for an online marketplace.

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P5_clustering

We suppose we work for an online commerce platform which aims to tailor marketing campaigns to the client's past behaviour. Relying mostly on when they realised their last purchase, how much they spent, in which department and how they graded their purchasing experience, we develop a segmentation of clients that suits the process of developing a marketing strategy.

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A marketing-oriented segmentation of clients for an online marketplace.

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