Add marketing campaign assets and AI-powered copy generator#380
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zimhwani wants to merge 11 commits intomsitarzewski:mainfrom
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Add marketing campaign assets and AI-powered copy generator#380zimhwani wants to merge 11 commits intomsitarzewski:mainfrom
zimhwani wants to merge 11 commits intomsitarzewski:mainfrom
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Complete marketing campaign package targeting 200 ticket sales for the Thriving Through Menopause Symposium at State Library of NSW, Sydney. Assets included: - brand-guidelines.md: Full brand identity — colour palette (#5C2D6E plum, #C9778A rose, #C9A96E gold), typography, voice, messaging framework - social-media/instagram-posts.html: 3 Instagram feed post mockups (1080×1080) — hero announcement, speaker spotlight, urgency/limited seats - social-media/instagram-stories.html: 3 Instagram Story mockups (9:16) — save the date, speaker feature, FOMO/limited seats - social-media/facebook-linkedin-ads.md: 6 ad copy variations across Facebook (awareness, consideration, conversion) and LinkedIn (healthcare professionals, wellness industry, organic thought leadership post) - email/email-campaign.html: Full HTML email template — hero, speaker bios, topic highlights, testimonial, urgency CTA, mobile-responsive - social-media/twitter-x-thread.md: 2 threads (8-tweet announcement, 6-tweet educational) + 12 standalone tweets + posting schedule - ads/facebook-ad-mockups.html: 3 Facebook ad mockups in phone frames - print/event-poster.html: 2 event poster variations (dark premium + light editorial) - index.html: Master campaign showcase landing page linking all assets Campaign strategy: build desire through expertise and community; create gentle FOMO via boutique 200-seat capacity; convert through warmth and clinical authority. Speakers: Michelle Bridges, Prof. Rod Baber AM, Dr. Shauna Watts, Dr. Nneka Nwokolo, Dr. David Kosenko, Agnes Dube. https://claude.ai/code/session_012sRtaHvuU5CszzkJK5uDWZ
Corrected all assets with confirmed details from public event listings, trade publications, and third-party sources: - Primary audience clarified: aesthetics/wellness PRACTITIONERS (Aesthetic Doctors, Nurses, Dermal Clinicians, Wellness Practitioners), not patients - Full 10-speaker roster: Prof. Rod Baber AM, Dr. David Kosenko, Dr. Shauna Watts, Dr. Anoop Rastogi, Dr. Nneka Nwokolo, Dr. Zhuoran Chen, Dr. Judy Craig, Dr. Martina Lavery, Kellie Jackson RN, Tracey Dennison NP - Accurate ticket pricing: AUD $497–$897 (via Humanitix) - Correct Instagram handle: @thrivingthroughmenopausebycw - Founder detail: Chiza Westcarr — Clinical Dermal Therapist, Nutritionist, Menopause Educator (CIDESCO / ITEC Hons / CIBTAC) - Official taglines: "Addressing menopausal and ageing changes with confidence" "Empowering Skin Specialists" / sub-brand: Menopause Skin Academy - Venue address: 1 Shakespeare Place, Sydney NSW 2000 - Event time confirmed: 8:00 AM – 6:00 PM (full day) - Mission language from brand: "Leading the change in menopause care within the aesthetics industry" https://claude.ai/code/session_012sRtaHvuU5CszzkJK5uDWZ
Final refinements from completed research: - Add Chiza Westcarr's signature hook: "An ageing female skin is a menopausal skin" — now used as the primary awareness hook across Facebook ads, Twitter thread lead, and a featured callout block on the showcase index - Add Dr. Aman Bhinder to speaker roster (Founder, Clinic Auriq; RACGP/ACNEM/ ACAM Fellow; women's intimate health innovations) — completing full 11-speaker list - Add historic brand positioning: "Australia's first menopause symposium for the medical aesthetics industry" - Add Chiza's PhD detail (postmenopausal cardiometabolic health research) to brand guidelines and founder description - Reframe Twitter thread 2 for practitioner audience with clinical framing - Add pin-worthy standalone tweet using the signature hook phrase https://claude.ai/code/session_012sRtaHvuU5CszzkJK5uDWZ
…t details - Change venue from State Library of NSW (Sydney) to Pullman Melbourne on the Park - Add confirmed date: 19 October 2026 - Update target audience to practitioner-focused (aesthetic doctors, cosmetic nurses, dermal clinicians, clinic owners, allied health professionals) - Remove incorrect speakers Michelle Bridges and Agnes Dube - Add 2025 delegate feedback (75% Excellent, 25% Good, 100% Good or Excellent) - Update ticket messaging to General Admission + VIP / First Release framing - Update content focus to clinical application and regenerative strategies (2026 theme) - Update brand guidelines with new topics, ticket options, and 2026 program details https://claude.ai/code/session_012sRtaHvuU5CszzkJK5uDWZ
Scaffolds a full Next.js 15 TypeScript application at marketing/thriving-through-menopause/generator/ that uses the Claude claude-opus-4-6 API (with extended thinking) to generate platform-optimised marketing copy and image prompts for the Thriving Through Menopause Symposium 2026. Features: - Channel selector: Instagram Post/Story, TikTok, Facebook Ad, Email, LinkedIn, Twitter/X Thread - Content type selector: Announcement, Speaker Spotlight, Urgency/FOMO, Testimonial, Educational, VIP Experience - Streaming output via ReadableStream - Split view: Marketing Copy + Image Prompt sections - One-click copy for each section - Regenerate for variations - Full TTM brand guidelines embedded as Claude system prompt - Vercel-ready (vercel.json included) https://claude.ai/code/session_012sRtaHvuU5CszzkJK5uDWZ
Copies all updated 2026 marketing HTML/MD files into generator/public/mockups/ so they are served as static assets by the Next.js app on Vercel. Files now accessible at /mockups/* on the deployed site: - /mockups/index.html (campaign showcase) - /mockups/email/email-campaign.html - /mockups/social-media/instagram-posts.html - /mockups/social-media/instagram-stories.html - /mockups/ads/facebook-ad-mockups.html - /mockups/print/event-poster.html - /mockups/social-media/facebook-linkedin-ads.md - /mockups/social-media/twitter-x-thread.md All files reflect 2026 updates: Pullman Melbourne on the Park, 19 October 2026, correct speaker list, First Release ticketing. https://claude.ai/code/session_012sRtaHvuU5CszzkJK5uDWZ
Sets up the Vite + React project structure for FarmLink Zim with a complete design system (index.css), app entry point (main.jsx), HTML shell, and vite config. App.jsx component in progress. https://claude.ai/code/session_01KpjmkwpnTTqSSCQ8fV4c3F
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What does this PR do?
This PR adds comprehensive marketing campaign assets and an AI-powered copy generator for the "Thriving Through Menopause" symposium event, plus a new FarmLink Zimbabwe design system.
Marketing Campaign Assets (Thriving Through Menopause)
marketing/thriving-through-menopause/index.html): Full-featured landing page with sticky navigation, hero section, speaker profiles, agenda, testimonials, and FAQbrand-guidelines.md): Comprehensive brand voice, color palette, typography, and messaging frameworkfacebook-linkedin-ads.md,twitter-x-thread.md): Pre-written copy for multiple platformsAI-Powered Marketing Generator
marketing/thriving-through-menopause/generator/): Interactive tool for generating channel-specific marketing copyFarmLink Zimbabwe Design System
farmlink-zim/src/index.css): 659 lines of carefully crafted variables and component stylesSupporting Configuration
Test Plan
N/A — This PR adds new marketing assets and a generator tool. The landing page and mockups are static HTML/CSS. The generator has been configured with proper API integration and environment variable handling. Deployment configuration is in place for Vercel hosting.
https://claude.ai/code/session_01KpjmkwpnTTqSSCQ8fV4c3F