Merge pull request #414 from readthedocs/davidfischer/march-2024-news…

…letter

March newsletter

content/posts/newsletter-march-2024.md

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+Title: EthicalAds Newsletter - March 2024
+Date: March 5, 2024
+description: Monthly update from March 2024, including stats and commentary on our progress as we build EthicalAds
+tags: newsletter, community, build-in-public
+authors: David Fischer
+image: /images/posts/2024-march-newsletter.jpg
+image_credit: <span>Photo by <a href="https://unsplash.com/@jeremybishop?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Jeremy Bishop</a> on <a href="https://unsplash.com/photos/yellow-flower-field-under-clear-sky-97hpreXsx_w?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Unsplash</a></span>
+
+There's a small change from past newsletters for this month.
+Rather than publishing a February newsletter in early March,
+we're just going to call it our March update.
+What isn't changing is that we're still going to discuss our progress
+from February and what's coming in the rest of March.
+
+
+## New features from February
+
+* We released a feature to target campaigns by the day of the week.
+  This was a minor feature but a couple advertisers wanted to run only weekend campaigns.
+  We've discussed it in the past, but our network's traffic on weekends
+  is less than half a normal weekday.
+* We've made a lot of progress toward some big changes in our
+  [machine learning based contextual targeting]({filename}../posts/2022-content-based-targeting.md).
+  These changes will let us target a lot of niches that were previously too hard or too small to target.
+  We are still aiming for a public demo this month!
+* We are experimenting with some self-serve features to let advertisers
+  who know exactly what they want to start a campaign without doing a call with a <s>co-founder</s> sales rep.
+* In related news, we are onboarding a sales rep to help with ad sales
+  and publisher outreach. Eric Raszewski is the newest member of our small team
+  and has been helping with some sales automation and working
+  both our advertiser and publisher funnels.
+* There were some UX and other improvements aimed at new and returning publisher
+  including added support for GitHub Sponsors as a payout option.
+  We're very focused on acquiring premium publishers right now and we're
+  promising we'll beat their existing ad network's revenue
+  for a similar placement by 10% for at least 3 months.
+* We released a [publisher revenue calculator]({filename}../pages/publisher-calculator.md)
+  to help publishers get an idea of how much they'll earn with EthicalAds.
+  If you try it out, we'd love [your feedback]({filename}../pages/contact.md). It's new!
+
+You can always see our latest server updates in our
+[ethical-ad-server changelog](https://ethical-ad-server.readthedocs.io/en/latest/developer/changelog.html)
+and [ethical-ad-client changelog](https://ethical-ad-client.readthedocs.io/en/latest/changelog.html).
+
+
+## February advertising stats
+
+[comment]: https://server.ethicalads.io/publisher/all/report/?start_date=2024-02-01&end_date=2024-02-29
+
+In February 2024:
+
+* We generated **$47,124.69** for our publishers.
+  This is just a little shy of our best month (March 2023)
+  but on a 30 day basis, it is the best we've had.
+* We had **177 publishers** on our network with at least one paid ad impression.
+* We had **19,009,922** paid ad views across the world.
+
+This near revenue record is mostly due to us bringing on a few good sized publishers
+this month including [eslint.org](https://eslint.org/) and [dev.to](https://dev.to/).
+
+
+## Upcoming features
+
+The major features in our upcoming roadmap for March:
+
+* As I mentioned above, we're aiming for a technology demo
+  for our updated ML targeting where advertisers can see the most relevant
+  pages on our network to their landing or product page. We're really excited for this.
+* We're working on a number of landing pages focused on publishers
+  and generally smoothing out our onboarding process for publishers.
+  To start, this will be an updated [publisher guide]({filename}../pages/learning-hub/publisher-guide.md).
+* We have some UX improvements coming for advertisers as well
+  including better ways to compare campaigns with different prices and CTR on an eCPC basis.
+
+Thanks again for being along with us on this journey to build an ethical ad network.
+Please [let us know]({filename}../pages/contact.md) if you have any ideas or feedback on our product or roadmap,
+we always love to hear from you.