clustering-based cohort analysis & customer lifetime value model (BD/BG & MBD/BG) for a pizza delivery app.
A pizza delivery company is building a CLTV model to inform ROIs to its paid acquisition and retention efforts. The ultimate goal is to be able to provide insight and direction to help inform and optimize paid marketing efforts across various channels.
- Define Cohort values.
- Calculate Customer Lifetime Value. How much value would each customer bring to the company over their lifetime?
- Garner key insights from the analysis.
- Identify caveats to this analysis using only the provided data. What type of data would be ideal to get more refined value modeling?