Premium Ceylon Tea Branding & Packaging Design
University Group Project
Leafora is a premium Ceylon tea branding project developed as part of a university group assignment. The objective of the project was to create a modern tea brand identity that reflects the elegance and authenticity of Sri Lankan Ceylon tea while appealing to contemporary consumers through premium packaging and visual communication.
The brand combines luxury aesthetics with natural elements, using a rich green color palette, elegant gold typography and botanical illustrations to communicate freshness, quality and sophistication.
Although this project was completed collaboratively, my primary responsibilities included:
- Brand Concept Development
- Brand Naming (Leafora)
- Creative Direction
- Visual Identity Planning
- Packaging Concept Sketch
- Typography Selection
- Color Palette Selection
- Brand Strategy
The final packaging artwork and supporting assets were completed collaboratively by the project team following the established creative direction.
The name Leafora combines the words Leaf and Aura, symbolizing the natural beauty, freshness and calming experience of premium Ceylon tea.
The visual identity was carefully crafted to create a luxurious yet organic appearance through elegant typography, gold accents and botanical elements inspired by nature.
- Create a memorable premium tea brand
- Design a luxury packaging system
- Build a consistent visual identity
- Highlight the authenticity of Ceylon Tea
- Appeal to modern tea consumers
The branding process followed a structured workflow:
- Brand Research
- Brand Naming
- Concept Development
- Sketching
- Visual Identity Design
- Packaging Design
- Mockup Presentation
Leafora
Sip Nature's Calm
Premium Ceylon Tea
Young adults and premium tea consumers seeking natural, high-quality tea products.
| Color | Hex |
|---|---|
| Deep Green | #0B5B43 |
| Luxury Gold | #E6B978 |
| White | #FFFFFF |
Logo
Adobe Caslon Pro
Supporting Typography
Elegant Serif & Modern Sans Serif combination
The packaging was designed with premium shelf appeal in mind.
Key design elements include:
- Luxury gold frame
- Deep green background
- Botanical illustrations
- Premium typography
- Tea cup hero image
- Minimal information hierarchy
- Adobe Illustrator
- Adobe Photoshop
Assets/
├── Sketch
├── Design
├── Packaging Mockup
Source File/
└── LEAFORA.ai
This branding project was completed as a university group assignment.
I contributed the overall brand concept, brand naming, creative direction, visual identity planning and packaging concept development. The final design assets were completed collaboratively by the project team.
This repository is intended for educational and portfolio purposes only.
© 2026 Tharushi Ranasingha