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WFA - World Federation of Advertisers

Halo CMM

Halo CMM incorporates an innovative set of technologies that empower local markets to use data assets like panels and exposure events to create measurement reports that are available via a set of Halo APIs. The resulting measurement is intended to meet the needs of the most ambitious advertiser use cases and the demands of media owners for content measurement.

A quick video overview can be found here.

The core technology can be found here.

If you are interested in contributing to the project, see here for how to get started.

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  1. cross-media-measurement cross-media-measurement Public

    A privacy centric system for cross publisher, cross media ads measurement through secure multiparty computations.

    Kotlin 39 14

  2. cardinality_estimation_evaluation_framework cardinality_estimation_evaluation_framework Public

    Evaluation framework and methods for estimating cardinalities of groups of sets

    Python 22 9

  3. cross-media-measurement-api cross-media-measurement-api Public

    External API definitions for Halo-CMM.

    Starlark 6 2

  4. common-jvm common-jvm Public

    Implementation of common JVM dependencies for the Halo-CMM repositories.

    Kotlin 3 3

Repositories

Showing 10 of 34 repositories
  • cross-media-measurement Public

    A privacy centric system for cross publisher, cross media ads measurement through secure multiparty computations.

    world-federation-of-advertisers/cross-media-measurement’s past year of commit activity
    Kotlin 39 Apache-2.0 14 106 (2 issues need help) 101 Updated Apr 17, 2025
  • common-jvm Public

    Implementation of common JVM dependencies for the Halo-CMM repositories.

    world-federation-of-advertisers/common-jvm’s past year of commit activity
    Kotlin 3 Apache-2.0 3 1 14 Updated Apr 17, 2025
  • world-federation-of-advertisers/any-sketch-java’s past year of commit activity
    Java 2 Apache-2.0 0 5 0 Updated Apr 17, 2025
  • bazel-registry Public

    Bazel registry for Halo-CMM projects.

    world-federation-of-advertisers/bazel-registry’s past year of commit activity
    Starlark 0 Apache-2.0 1 0 0 Updated Apr 16, 2025
  • cross-media-measurement-api Public

    External API definitions for Halo-CMM.

    world-federation-of-advertisers/cross-media-measurement-api’s past year of commit activity
    Starlark 6 Apache-2.0 2 6 (1 issue needs help) 3 Updated Apr 16, 2025
  • actions Public

    Repo for shared GitHub actions

    world-federation-of-advertisers/actions’s past year of commit activity
    JavaScript 2 Apache-2.0 0 3 1 Updated Apr 15, 2025
  • Docs-Frontend Public

    A repository for bringing together all the Halo docs into one

    world-federation-of-advertisers/Docs-Frontend’s past year of commit activity
    HTML 0 Apache-2.0 0 1 0 Updated Apr 11, 2025
  • local-market-configuration Public

    A repo for Local Market Configuration

    world-federation-of-advertisers/local-market-configuration’s past year of commit activity
    Starlark 0 Apache-2.0 0 0 1 Updated Apr 11, 2025
  • containers Public
    world-federation-of-advertisers/containers’s past year of commit activity
    Starlark 0 Apache-2.0 0 0 0 Updated Apr 3, 2025
  • any-sketch Public
    world-federation-of-advertisers/any-sketch’s past year of commit activity
    C++ 2 Apache-2.0 2 2 3 Updated Mar 24, 2025

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