anglis — Care that doesn't watch.

Brand repositioning consultancy for Anglis (an AME Lab initiative) Academic project · FIAP NEXT 2026

See the live site · Anglis Dashboard (demo) · Talk to Cubi

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The thesis

The Brazilian elder-care market forces a cruel choice: either the camera that sees everything, or the panic button that sees nothing. Anglis dissolves that choice — its sensor perceives movement (falls, routine, sleep), but is physically incapable of seeing a person: the computer vision runs entirely inside the chip and no image exists outside the device.

Tagline: Care that doesn't watch. Manifesto: Only data. Never images. Claimed category: imageless ambient monitoring — the first in Brazil.

Landing page	Anglis Dashboard

Deliverables

Deliverable	Where
Visual identity v1.0 — palette, typography, logo, motion, the "Point"	site/assets/css/tokens.css (implementable tokens) + docs/brief-final.md §3
Landing page — 9 sections, "camera × sensor" comparator, pose constellation, scroll-driven sensor states	site/index.html · live
Anglis Dashboard — proposed redesign of the real dashboard, telling the story of one night at the fictional LTCF Recanto das Figueiras (the D key triggers the live alert)	site/dashboard.html · demo
Cubi — 8-bit mascot drawn pixel by pixel on canvas, with a working AI chat (streaming)	site/assets/js/cubi.js + servidor/
Positioning + go-to-market — segmentation, ICP, funnel, revenue model, 90-day plan, LGPD/ANVISA safeguards	docs/brief-final.md §1, §8 and §9
Background research — Butlr, FIAP NEXT, the elder-care tech market, typography, the real Anglis	docs/pesquisa/
Panel test — the material was submitted to a simulated panel (marketing professor, creative director, healthtech executive) and revised based on the critiques	docs/vereditos-banca-simulada.md

Key decisions (summary)

• Naming: the hardware is no longer "CareCube" and becomes the Anglis sensor — the right sensor is the one that asks to be forgotten on the wall. The affection for the cube migrates to Cubi, the digital mascot that talks with the visitor. "The sensor became invisible. The cube became Cubi."
• "The Point of Calm" identity: warm off-white #FAF8F5 + blue #2F6BE4 as the single brand color (the blue of all-good), amber #E8A33B and red #E25C4B reserved for the sensor states. General Sans (display) + Inter (text), generous corners, pulses with frequency as the message (blue 3s · amber 1.6s · red 0.9s).
• Proof without fabricated testimonials: instead of fictional testimonials, the proof section presents contractual metrics from the pilot program (valid alerts ≥ 85%, false positives ≤ 0.5/bed/week, response ≤ 5 min) — auditable by the institution.
• LGPD as a differentiator: sensitive health data minimized and imageless, legal basis in Art. 11 — never "anonymous data".

Full list: docs/decisoes-chave.md.

Stack

• Site: vanilla HTML + CSS + JS, zero dependencies. Self-hosted fonts (woff2), dashboard charts in hand-drawn SVG, Cubi sprite rendered on canvas (16×16 grid).
• Chat: backend in pure Python 3 (stdlib) with SSE streaming, a proxy to the OpenAI API with per-IP rate-limit and a global cost cap — the key never touches the browser. Details in servidor/README.md.
• Infra: Caddy (automatic HTTPS) + systemd on an Ubuntu VPS. Photos generated with Gemini following the brief's photographic direction (§3.9).
• Accessibility: measured contrasts (table in the brief §3.4), prefers-reduced-motion on all animations, states always communicated by color + icon + label.

Running locally

cd site
python -m http.server 8123
# http://localhost:8123 — Cubi's chat requires the backend (servidor/) behind /api/*

Structure

├── site/            # landing + dashboard (static)
│   ├── index.html
│   ├── dashboard.html
│   └── assets/      # css, js, fonts, images
├── servidor/        # Cubi chat backend (Python stdlib + systemd)
└── docs/            # consulting deliverables
    ├── brief-final.md            # single document: brand, copy, GTM, appendices
    ├── decisoes-chave.md
    ├── vereditos-banca-simulada.md
    ├── pesquisa/                 # 5 background reports
    └── material-original/        # group's original concept (before)

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_{Academic consulting project developed for FIAP NEXT 2026. Anglis is a real initiative of AME Lab (AME — Associação Amigos Metroviários dos Excepcionais); this repository is a proposal for repositioning, with no commercial ties. Dashboard data is fictional.}